Nestle and American Home Products Essay Example | Topics and Well Written Essays - 1000 words

Nestle and American Home Products - Essay Example Nestle and American Home Products (AHP) had exercised corporate social responsibility (CSR) by distributing free samples of infant formula to famine-stricken children and those who could not be breastfed. On the one hand, Nestle and AHP were of the opinion that their free donations of the infant formula did not violate the World Health Organization (WHO) code, which outlaws the distribution of free samples of the product to attract sales. On the other hand, critics such as Action for Corporate Accountability, and Infant Formula Action Coalition (INFACT) pointed out that the body language used by the food processors did not point to any effort aimed at encouraging breastfeeding alongside the use of the infant formula, especially in third-world countries. Nestle’s marketing strategies of enhancing the quantity of free samples of the infant formula to counter breastfeeding campaigns gave it away as an organization that did not care about CSR. This is a classic case of corporate b odies prioritizing their profit-making strategies instead of the moral responsibility, especially where millions of young, innocent lives are in danger. Question #4 Nestle’s CSR as viewed from a narrow perspective depicts the picture of a corporation that had and indeed showed some moral responsibility by saving millions of poor children in third-world countries from famine with its free samples of infant formula. In light of this, the dressing code for Nestle marketers tasked to distribute the product to consumers, and the lack of adequate information on the need to use the product to complement breastfeeding does not seem to attract any qualms. However, a wider perspective of the company’s... Nestle and American Home Products According to Shaw (2010), all corporations all companies are expected to return some of their business gains back to the society as a show of moral responsibility. Nestle and American Home Products (AHP) had exercised corporate social responsibility (CSR) by distributing free samples of infant formula to famine-stricken children and those who could not be breastfed. On the one hand, Nestle and AHP were of the opinion that their free donations of the infant formula did not violate the World Health Organization (WHO) code, which outlaws the distribution of free samples of the product to attract sales. On the other hand, critics such as Action for Corporate Accountability, and Infant Formula Action Coalition (INFACT) pointed out that the body language used by the food processors did not point to any effort aimed at encouraging breastfeeding alongside the use of the infant formula, especially in third-world countries. Nestlà ©Ã¢â‚¬â„¢s marketing strategies of enhancing the quantity of free samples of the infant formula to counter breastfeeding campaigns gave it away as an organization that did not care about CSR. This is a classic case of corporate bodies prioritizing their profit-making strategies instead of the moral responsibility, especially where millions of young, innocent lives are in danger. At the inception of the infant formula, Nestlà ©Ã¢â‚¬â„¢s conduct seems to be moral in the sense that the product was a favorable option for infants who could not be fed on breast milk.