Presentation Essentials Essay Example | Topics and Well Written Essays - 500 words

Presentation Essentials - Essay Example To effectively achieve this, it is important for the speaker to believe in his/her message so that the listeners are convinced of what is being said. During the message, the speaker’s state of mind is translated to the viewers. It’s also important that the speaker possesses â€Å"personal credibility† to earn the viewers respect. The speaker’s personality affects the situation and the audience directly. His/her enthusiasm, proficiency, predispositions and deliverance aside influencing the environment also have a direct effect on the viewers’ percussion of the message. The audience element refers to the people who will view the presentation delivered by the speaker. The speaker must consider the audience element relevant in order to avoid the receivers of the massage being disconnected from the message. There must exist an effective relationship between the speaker and the audience, which is successfully created by conducting research about the audience. This research should consider the audiences motivating factors, biases and enjoyments. Depending on the variation in each audience, the speaker must adjust the message style too enable listeners to relate to the message effectively (Lucas, 2009). Diverse approaches require to be taken depending on the audience the message is being delivered to. The audience at an informative speech is much more likely to have an open mind and ready to learn attitude whereas that at a persuasive presentation might previously have their own outlook on the topic. This might make it harder for the presenter to gain their trust. The situation is the grounds on which the speaker is delivering the presentation .it is vital since along with the presentation, the place to have it and how to set up the most effective situation from the speaker. Mr. Smith begins his presentation by introducing himself and what the presentation is all about He explains why the topic he’s about

The Causes and Development of the Cold War 1945 - 1990 Essay Example for Free

The Causes and Development of the Cold War 1945 1990 Essay The Cold War was not like any war that had occurred before hand. It started from 1945 and went on for nearly half a century. The reason why this war was so special was the fact that it was not fought with weapons or armies but it was a war of words. It was more like a test of nerve, who could scare the other the most? There was a huge threat of a nuclear war between Russia and the west. It was not very active but the threat was still there. The cold War gets its name because of the cruel relations between the two sides; it was extremely icy and cruel. The war all started out because of each nation losing their trust in each other after the Second World War. Russia had reasons to mistrust the west because Russia had been invaded by Germany inn 1914 and the west joined them to crush communism. Also Britain and France refused to join alliance with Russia in 1941, this then resulted in Germany invaded Russia. Suspicions were very high that America was keeping secrets from them and they were right. America had finally invented the A-bomb, now they had this Russia had no importance to the United States whatsoever. But at the same time The U S were had their own suspicions of Russia as well. After the Second World War all the armies had removed their troops from Eastern Europe, but Russia still kept theirs there. The U S knew Stalin was up to something, and he was! Stalin took over all of the countries surrounding the Soviet Union. America was not happy about this at all. But Stalin promised that he would hold free elections in these countries and to not force communism upon them. He lied! He knew that the only way the west could stop him from creating the countries in to communists was to go to war and he knew they would not want to do that because of the consequences they had suffered in the War. America was not ready for another war she was financially crippled. With all the surrounding countries under his rule Stalin knew that if countries were to invade Russia they would have to go through these first. This created a barrier; it bought him time before anyone could reach Moscow to attack. Churchill described this blockade as the Iron Curtain. It separated Russia from the rest of the world. The U S decided they needed to take action, so they devised up a plan of Containment. This was a policy that meant that they would help any country to defend themselves if they were threatened by communism. America and the West were trying to make sure that communism did not spread. Then came the Truman Doctrine. Turkey and Greece were having a lot of problems with the Russians. They had to defend themselves against Russia and its communist regimes. Britain was aiding them with weapons and supplies but an economically crippling winter in 1946 meant that they could not afford to help no longer. So the U S came in to help. The Truman Doctrine that was made was a policy of Americas Commitment against communism. Any country facing a war against Communism would be helped by the U S. Then came another plan by the U S, this one was called the Marshall Plan. A man called George Marshall who was the Secretary of State for the U S at the time of 1947 devised it. George Marshall pledged that the U S government would give Billions of dollars to the poorer countries in Europe. On the outside this was looked upon as a very unselfish and kind gesture. But if looked upon closely you could see that it was just part of a scam. It was in Americas greatest interests to give Europe the money. The reason why? To stop communism! It did this because all the poorer countries were heavily stricken with poverty and hunger, the people were extremely dejected and needed something to look up to, more like a light at the end of the tunnel. To them with the help of Stalins propaganda schemes Communism looked like a way out of poverty. With the U S giving them money it made them happier, they had no more problems, thus giving America the edge on containing Communism away from vulnerable Countries. In 1962 a major development had been revealed. Russia was sending over nuclear missiles to Cuba. This meant that America was now under threat from nuclear attacks. But America quickly intervened they told Russia that if they were to send any more shipments over that they would take immediate action and destroy the vessels. Russia was not expecting that reply they assumed no action would take place. America set up blockades and arranged air strikes over the ocean; Khrushchev decided to deploy their ships back to Russia before another conflict took place. After seeing and hearing of these events taking place it must have been extremely frightening for the people in the world at this time. There was a huge threat of a nuclear war, which could have drastically destroyed the world completely. Each countries nerve was tested to the limit, but luckily no one decided to retaliate in a major way. With the U S inventing new plans and technology the west made it extremely hard for Russia and Stalin to take over the world and make it communist. The Cold war changed the world forever, no longer would wars be fought in trenches and battlefields. They would be fought with words, and with just one switch of a button the whole world could be destroyed.

Sports and Recruitment for Colleges Essay -- Recruiting Process Colleg

Every Saturday, college campuses all across the nation are a buzz with activities. The football team prepares for this week?s game. The girl?s soccer team and volleyball teams play on Saturday and Sunday. The boy?s soccer team travels for an away game. Colleges and universities everywhere depend on various sports as a way of recruitment, entertainment, and physical activity for students. However, before 1972 women did not share the same opportunity to participate in intercollegiate sports. Up until 1972 there were no rules governing sexism in intercollegiate sports. Then, when President Nixon signed into law the Education Amendments Acts, part of the new law was called Title IX. This part of the new law abolished sexism in intercollegiate sports. Since its inception, Title IX has lead to giant steps in women?s sports. Understanding what Title IX is will help to understand how Title IX has helped bring on gains for all women. The Education Amendments Act of 1972 was signed into law on June 23, 1972 by President Richard Nixon (Wulf, 79). Part of this larger bill was an amendment called Title IX. This part of the bill called for an end to sexual bias in institutions that receive federal funds. Though Title IX did not have any specific correlation to intercollegiate sports, on the playing field is where it has been used most. In 1975, the Department of Health, Education, and Welfare extended Title IX?s boundaries to athletics, saying recipients of federal funds must provide ?equal athletic opportunity?(Guenin 35). Now extended to athletics, there are three major stipulations colleges must cover to satisfy the Title IX laws. These three stipulations are government set regulations. Congress never approved the po... ...rown claimed that females had the chance to equal the ratio, but failed to attempt to fill the teams (Guenin 37). Brown spent over one million dollars defending themselves in court. This money could have been used to possibly expand female?s athletics.. The school ended up losing the court battle almost four years later. Like all laws, how one interprets them determines their effectiveness. Since President Richard Nixon signed the Education Amendments Act of 1972, women?s sports have taken a giant leap. Part of this new law, Title IX, outlawed sexual discrimination in intercollegiate athletics. This gave women the necessary step to reach the same level as men. ?Women don?t have to have 50% of the varsity positions to succeed in athletics. They need equal opportunity.?(Mahoney 78). Title IX started the process of ending sexual discrimination everywhere.

Governance Failure at Satyam

Analyzing the first aspect listed above, seems that Astray scandal originated, in first lace, due to a lack of moral and ethical standards from the company top management, as well as the board of directors, which have worsened, rather than mitigate, agency conflicts between shareholders and managers. Many were the evidences In this sense, from the bribery charges, that led to a ban from the World Bank, to the unsuccessful attempt to acquire a construction and a real state firms owned by the company promoters' relatives, in a clear sign of conflict of interests, that was originally approved by the board.In fact, if was not for the whistler's, no en knows how far they would go with the sham. Someone could argue that an exacerbated focus on short-term performance, the competitive market environment, and consequent pressure from analysts to meet market projections and maintain the company share prices overvalued, motivated the directors to start the results embezzlement process, pledging to do this to protect the firm from a potential hostile takeover.However, obviously none of these should be an excuse to neglect their duties towards various stakeholders. Besides this, it is difficult to believe that none of hose involved in the fraud did not earn any personal financial benefit, as stated by Mr.. Raja on his letter. Even that they did not have sold their stocks position, most likely their compensation package was more generous than It should have been, once misrepresented results excelled market expectations through the years.In fact, analyzing the evolution of promoters' stake in the company over the years indicates that they enriched at the cost of outside shareholders. Regarding the failures In control functions ? Internal Controls, External Audit and the Board of Directors ? we would analyze each level separately. The internal audit and other internal control functions, such as controllers and compliance, were clearly very ineffective but, despite their import ance, I will focus the analysis on the other two levels.From the external auditors' perspective, It Is difficult to understand how PWS did not raise any â€Å"red flag† with such an elementary fraud as cash balances misstatement. Any reasonable company would either invest this large cash in projects or distribute as dividends to the shareholders, instead of retaining it. Specifically this point could be easily validated through a reconciliation against a statement Independently received from the bank.This is a strong evidence, as the case suggests when highlight the increment In audit fees, they were in collusion with company management in executing the fraud. A good practice that could mitigate the risk of this happen is a mandatory external audit rotation, as determined by Serbians-Solely, Implemented In US after Enron scandal. Finally, the board of directors failed under any aspect of their fiduciary duties – loyalty, care and supervision.There are several evidences they were 1 OFF ineffectiveness of the audit committee during the years the fraud took place is one of these evidences. Another one was the prompt approval of the merger proposal without further background check. To prevent these issues, some measures such as to have audit committee composed only with independent directors, and set in place proper channels to report misconduct by anyone in the company could be implemented. Besides, the role of independent directors may be revised on a regulatory level, expanding civil and criminal liability over those.

Db Forum

A. Springer Liberty University Organizational Design and Structure BUSBIES Dry. Johnny Maddox August 19, 2013 Q: Why is shared information so important in a learning organization in comparison to an efficient performance organization? A: Whenever you share information it promotes collaboration and communication between specific groups. It helps identify problems and solve particular issues within an organization. Sharing information, keeps the lines of communication open and the natural flow of ideas enhances learning, and keeps people connected.Sharing information ensures that all employees are aware of issues and serves the goal of open communication, equality, change, personal development, awareness and continuous improvement that will benefit the organization. A learning organization follows a horizontal structure and puts emphasis â€Å"self -directed teams,† which may include members from several functional areas. Frederick Taylor pioneered an efficient performance organ ization during the industrial revolution by retooling workers to improve efficiency and labor productivity (Daft, 2013, p. 5). These insights helped establish the role of management for maintaining stability and efficiency. Taylor created new standards for production through correct movements, tools, and proper sequencing, each laborer was able to pull the efficient load for the amount of time he was allowed (Daft, 2013, p. 26). In contrast, a learning organization would be viewed from a symbolic frame of reference. In this style of organization, the manager emphasizes â€Å"symbols, vision, culture and inspiration† (Daft, 2013, p. 26).In a learning organization the product is a trained or educated student, not a physical, manufactured product. Within a learning organization, shared information is as important as iron ore to an efficient performance organization. In the steel industry, iron ore makes steel. In a learning organization, shared information helps to manufacture a trained student. Not only is the organization providing information to the student, it is continuously trying to improve the learning process. Shared information is the key to the improvement process.An the efficient performance organization is based on a hierarchy of command in a more functional design. There is very little collaboration r overlapping responsibilities between people. Q: Discuss how an organization's approach to sharing information may be related to other elements of organization design such as: structure, tasks, strategy, and culture. A: Structure: Commonly work groups are structured to perform activities that work in the same group, from the bottom to the top of the organization. There is very little collaboration and control by upper level managers.This structure can have high efficiency in productions and in keep up with the problems and opportunities that face many companies in today's market. There has been a decrease in top senior positions to support financ e or human resources, teams are being organized as a work unit (Daft, 2013, p. 30). Tasks: Typically in organizations tasks are broken down into pieces of assigned work that are categorized into specialized and separate parts. With the control of tasks and the knowledge employees are expected to perform the tasks they are given.The efficient performance organization supports Job descriptions and Job functions that break down the task with clear expectations and performances, the learning objective initiates the creative and role concept. This role may constantly change and evolve as specific goals and objectives are being determined (Daft, 2013, p. 30). Strategy: The efficient performance organization defines the plan at the top of an organization that encompasses a vision and a mission statement. No input is usually added from the employees thus making upper management the only ones with influence or a voice in any matter.You have to see the future but create a plan in the present. Goals and strategies define the scope of the operation and the relationship among the employees, competitors and customers (Daft, 2013, p. 0). Culture: An efficient performance organization may use old school techniques and motivation to. The learning organization promotes improvement, change, openness, equality, and is sometimes described as a family environment where the employees are treated with respect and embraced for their leadership qualities (Daft, 2013, p. 20-21).Q: What are some differences that one might anticipate among the expectations of stakeholder for a nonprofit organization versus a for-profit business? A: The biggest difference between these two kinds of stakeholders is the expectation for financial reward. Non-profit organizations are not expected to make any profit through its operations so the stakeholders don't expect this but stakeholders in profit making organizations expect the company to make profits for their benefit. Both models have to generate a prof it in order to survive and grow.In addition, both have to generate money to pay their bills. If a corporation is to acquire new assets it will need profits to grow so they can invest. With a non profit, contributions from corporations and from other people can be used to invest (Daft, 2013, p. 13). Q: Do you believe nonprofit managers have to pay more attention to stakeholders than business managers? A: Managers for nonprofit companies need to pay attention to the business because when they do not get contributions they may not be able to meet operating cost for the business.Also, managers direct their activities towards earning money for the company and while managers direct their efforts toward generating some kind of social impact for stakeholders (Archie ; Shebang, 2009, p. 85). Q: How might a company's goals for employee development be related to its goals for innovation and hangs? How might a company's goals for employee development be related to its goals for productivity? Ex plain the ways that these types of goals may conflict in an organization? A: Employee development helps to maintain a trained, motivated and committed workforce so that they are able to respond to innovation and change.Employees are able to produce goods and services and some goals may initially cause a decrease in profit and because employee development can be costly. Goals goal and implement strategies for productivity that can be approached differently by employees. This can also cause conflict, but the best plan can be determined by trial and error. Symptoms of structural deficiency can appear as a result of too many problems and to many decisions related to those problems, if the hierarchy delegates responsibility to the lower levels it still may be insufficient.Different organizational structures need to use innovation to accompany all aspects of decision making, ranging from what the marketing department may need to what the research department may need. If the structure does not define clear goals, responsibilities ND mechanisms for coordination, a decline in employee performance can occur. If you have too much conflict you must combine all goals to encase the entire organization ( Daft, 2013, p. 108-109). Q: Suppose you have been asked to evaluate the effectiveness of the police department in a medium-sized community.Where would you begin? How would you proceed? What effectiveness approach would you prefer? A: This question can be answered by many different approaches, you can identify the goals, resources, and the internal process of the department since the apartment is a social organization as well as part of the government, and the community, the overall satisfaction of the employees also helps assess the department for its overall satisfaction. Q: What types of organizational activities do you believe are most likely to be outsourced?A: Organizations prefer to outsource their IT functions like website development, software upgrading, data feeding , and data warehousing. The human resources department and business processes function to perform like recruitment, secretarial service, payroll, accounting, keeping, maintaining invoice, management of taxes and auditing to in compliance with corporate governance. They may even outsource recruitment, hiring, and employee training (Daft, 2013, p, 101-102).Q: What types are least likely? A: The least likely portion of an organization to be outsourced would probably be sales and marketing, these things matter more to the core structure of the organization. Company employees have a better understanding of the industry and they invest their interest in the company with the decisions they make for the benefit f the company's overall goals (Daft, 2013, p. 102). Q: How can/should a biblical worldview be applied?A: â€Å"If among you, one of your brothers should become poor, in any of your towns within your land that the Lord your God is giving you, you shall not harden your heart or shut y our hand against your poor brother, but you shall open your hand to him and lend him sufficient for his need, whatever it may be. Take care lest there be an unworthy thought in your heart and you say, ‘The seventh year, the year of release is near,' and your eye look grudgingly on your poor brother, and you give him nothing, ND he cry to the Lord against you, and you be guilty of sin.You shall give to him freely, and your heart shall not be grudging when you give to him, because for this the Lord your God will bless you in all your work and in all that you undertake. For there will never cease to be poor in the land. Therefore I command you, You shall open wide your hand to your brother, to the needy and to the poor, in your above passage, it advocates we give to those that are poor or more needy ourselves. It says we should give to charity freely which in turn helps non-profit organizations roved for those that need help, likewise we can give leadership by providing our time and experience in helping that agency.

Jamaican Independence essays

Jamaican Independence essays This investigation will account for Jamaicas movement towards and achievement of independence from the midst of the 1930s to the 1960s. It will focus on the approach for national development and the gradual increase of national consciousness marked by the end of the dark age and, essentially, by the Great Depression; the root of widespread political stirrings. The charismatic Norman Manley and Bustamante were the leaders of independence movements, the latter eventually becoming the first Prime Minister of an independent Jamaica. Jamaica fell to British rule in 1655, a prized colonial possession valued for its sugar production, with an established Crown Colony government appointed by the Queen . By the 1930s Jamaica had already undergone series of essential changes; the abolition of slave trade resulted in the collapse of the plantation system generating a prolonged economic crisis, for which Jamaica was gradually losing economical significance to British plantation owners. Oppressive taxation, discriminatory acts by the courts, and land-exclusion measures caused widespread unrest among the blacks. The Great Depression in 1929 lead to further economic hardship as the price for the West Indian exports fell. It entailed unemployment for the Jamaican masses, who already lacked representation in the government, and generated campaigns to acquire a degree of local political control. The origin of organised mass nationalist movement lay in the wave of political and economic stirrings of labour unrest, bankrupt plantations, declining trade and barely tolerable working conditions. It culminated in the outbreak of labour riots in 1938, whereby the black population demanded economic, social and political changes, such as more suitable wages and working conditions. During this chaotic period a new Ras Tarafi movement grew which stressed on the West Indian African qualities, symbolizing the questioning of European valu ...

IT security and Control

IT security and Control According to Hawker (151), IT Security and Control include physical, logical and administrative measures organizations put in place to ensure data integrity, confidentiality, and availability to authorized users. Information system avail data to authorized users through validation and verification procedures. In addition, data integrity standards should be enforced when data is being transmitted to prevent it from unauthorized access, intentional or accidental modifications, or malicious damage.Advertising We will write a custom essay sample on IT security and Control specifically for you for only $16.05 $11/page Learn More Comprehensive approaches subject organizations’ information systems to regular security checks in addition to system audits (Peltier 2). Regular system audits ensure that responsible organizational managers are able to track users and establish any potential sources of malicious attacks or unauthorized access. These measures are im plemented within and outside organizational boundaries. Organizations benefit from IT Security and Controls by integrating and aligning them to organizational goals and objectives. Peltier (1) argues that organizations have defined standards, policies, and procedures for implementing security measures and controls to prevent data loss or damage. Information can be sold or mined to enable radical decisions to be made. Peltier (2) argues that users should form informed decisions on system usage when login sessions commence and should be made aware that they are being monitored. Peltier (11) asserts that security and control measures such as firewalls implemented at different levels, risk analysis, encryption of data using different techniques, e-mail and other communication policies ensure that organizational information is kept confidential and made available to the intended parties. Firewalls filter outgoing and incoming data to ensure no corrupt data, or malicious software or compu ter programs accesses an organization’s information system. Organizations impose administrative controls on data, which is a valued asset, at different levels to ensure accountability and responsibility for system users. This may include passwords verifications and access rights’ mechanisms. Data integrity is maintained organization-wise.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Logical controls ensure firewall protection for outbound and inbound data. An organization may not be at risk of loosing sensitive information to the outside when software is installed to control access to information in addition to implementation of access privileges to system users. Organizations benefit from the use of physical controls by enforcing policies such as the use of cameras and clear definition of duties. Thus organizational activities are monitored to avoid potential incidents and threat s to data corruption, espionage, and damage. Information is a valuable asset to any organization. It should be managed well. Gertz, Guldentops, and Strous (27) asserts that the movement of traffic in both directions enables a system performance evaluator to determine the vulnerability of system components and controls. Such performance measures can also be evaluated against the policies and objectives of an organization. Deviations from established benchmarks determine the degree to which performance of the information security controls are effective (Gertz, Guldentops, and Strous 57). Other measures include the use of software tools to evaluate performance standards of networked computer systems in addition to conducting tests to evaluate effectiveness of system security. A performance evaluation plan is developed by an organization and tests conducted against benchmarks to identify security loop holes. Information security and controls should be embedded in an organization’ s culture at personal and organizational levels. Tests should be consistent with organizational, management security control goals, and objectives (Gallegos, Senft, Manson, Daniel and Gonzales, 124). References Gallegos, F., Senft, S., Manson, D P., Gonzales, C 2004. Technology Control and Audit (2nd ed.). Auerbach Publications.Advertising We will write a custom essay sample on IT security and Control specifically for you for only $16.05 $11/page Learn More Gertz, M., Guldentops, E., Strous, L 2001. Integrity, Internal Control and Security in Information Systems: Connecting Governance and Technology Web. Hawker, A 2000. Security and Control in Information Systems: A Guide for Business and Accounting Web.

Desayunar Conjugation in Spanish, Translation and Examples

Desayunar Conjugation in Spanish, Translation and Examples The Spanish verb  desayunar  means to eat breakfast. It is a regular -ar  verb like  necesitar  and ayudar. The tables below include the conjugations for  desayunar  in the present, past and future indicative, the present and past subjunctive, the imperative, and other verb forms. Using the Verb Desayunar The verb desayunar is formed with the prefix  des-,  which implies negation, like  the English prefix dis-, and the word ayunar,  which means to fast. Therefore,  desayunar is similar to the English word  breakfast,  which implies breaking the fast.   Other verbs like  desayunar  are  almorzar,  which means to eat lunch, and cenar, which means to eat dinner. Unlike in English, for these actions in Spanish there is no need to use the verb to eat, since the verbs themselves already mean to eat breakfast, lunch, or dinner.   You can use the verb  desayunar  whenever you would say to eat breakfast or have breakfast in English. It can be used to talk about when, where, or with whom you eat breakfast, as in  Me gusta desayunar temprano  (I like to eat breakfast early) or  Ella siempre desayuna con su madre  (She always eats breakfast with her mother), and it can be used to talk about what you eat for breakfast, as in  Tà º desayunas cereal  (You eat cereal for breakfast). Desayunar Present Indicative Yo desayuno I eat breakfast Yo desayuno antes de ir al trabajo. T desayunas You eat breakfast T desayunas huevos con pan. Usted/l/ella desayuna You/he/she eats breakfast Ella desayuna con su familia. Nosotros desayunamos We eat breakfast Nosotros desayunamos muy temprano. Vosotros desayunis You eat breakfast Vosotros desayunis en casa. Ustedes/ellos/ellas desayunan You/they eat breakfast Ellos desayunan cereal con leche. Desayunar Preterite  Indicative The two past tense forms in Spanish are the  preterite  and the  imperfect. Use the preterite when talking about actions that were completed in the past. Yo desayun I ate breakfast Yo desayun antes de ir al trabajo. T desayunaste You ate breakfast T desayunaste huevos con pan. Usted/l/ella desayun You/he/she ate breakfast Ella desayun con su familia. Nosotros desayunamos We ate breakfast Nosotros desayunamos muy temprano. Vosotros desayunasteis You ate breakfast Vosotros desayunasteis en casa. Ustedes/ellos/ellas desayunaron You/they ate breakfast Ellos desayunaron cereal con leche. Desayunar Imperfect  Indicative The imperfect tense can be translated to English as was eating breakfast or used to eat breakfast.  You should use it to talk about ongoing actions in the past. Yo desayunaba I used to eat breakfast Yo desayunaba antes de ir al trabajo. T desayunabas You used to eat breakfast T desayunabas huevos con pan. Usted/l/ella desayunaba You/he/she used to eat breakfast Ella desayunaba con su familia. Nosotros desayunbamos We used to eat breakfast Nosotros desayunbamos muy temprano. Vosotros desayunabais You used to eat breakfast Vosotros desayunabais en casa. Ustedes/ellos/ellas desayunaban You/they used to eat breakfast Ellos desayunaban cereal con leche. Desayunar Future  Indicative Yo desayunar I will eat breakfast Yo desayunar antes de ir al trabajo. T desayunars You will eat breakfast T desayunars huevos con pan. Usted/l/ella desayunar You/he/she will eat breakfast Ella desayunar con su familia. Nosotros desayunaremos We will eat breakfast Nosotros desayunaremos muy temprano. Vosotros desayunaris You will eat breakfast Vosotros desayunaris en casa. Ustedes/ellos/ellas desayunarn You/they will eat breakfast Ellos desayunarn cereal con leche. Desayunar Periphrastic Future Yo voy a desayunar I am going to eat breakfast Yo voy a desayunar antes de ir al trabajo. T vas a desayunar You are going to eat breakfast T vas a desayunar huevos con pan. Usted/l/ella va a desayunar You/he/she is going to eat breakfast Ella va a desayunar con su familia. Nosotros vamos a desayunar We are going to eat breakfast Nosotros vamos a desayunar muy temprano. Vosotros vais a desayunar You are going to eat breakfast Vosotros vais a desayunar en casa. Ustedes/ellos/ellas van a desayunar You/they are going to eat breakfast Ellos van a desayunar cereal con leche. Desayunar Conditional  Indicative Yo desayunara I would eat breakfast Yo desayunara antes de ir al trabajo. T desayunaras You would eat breakfast T desayunaras huevos con pan. Usted/l/ella desayunara You/he/she would eat breakfast Ella desayunara con su familia. Nosotros desayunaramos We would eat breakfast Nosotros desayunaramos muy temprano. Vosotros desayunarais You would eat breakfast Vosotros desayunarais en casa. Ustedes/ellos/ellas desayunaran You/they would eat breakfast Ellos desayunaran cereal con leche. Desayunar Present Progressive/Gerund Form The present  participle, or gerund  of  -ar  verbs is formed with the ending -ando. It can be used to form  progressive verb forms  such as the  present progressive. Present Progressive of  Desayunar   est desayunando  She is eating breakfast   Ella est desayunando con su familia. Desayunar Past Participle The  past participle of regular  -ar  verbs is formed with the ending -ado. It can be used to form  compound tenses  like the  present perfect. Present Perfect of  Desayunar   ha desayunado  She has eaten breakfast   Ella ha desayunado con su familia.   Desayunar Present Subjunctive Que yo desayune That I eat breakfast Ana espera que yo desayune antes de ir al trabajo. Que t desayunes That you eat breakfast Pedro espera que t desayunes huevos con pan. Que usted/l/ella desayune That you/he/she eat breakfast dgar espera que ella desayune con su familia. Que nosotros desayunemos That we eat breakfast Paula espera que nosotros desayunemos muy temprano. Que vosotros desayunis That you eat breakfast Daro espera que vosotros desayunis en casa. Que ustedes/ellos/ellas desayunen That you/they eat breakfast Marla espera que ellos desayunen cereal con leche. Desayunar Imperfect  Subjunctive The  imperfect subjunctive  has two different conjugations, which are used in different Spanish-speaking regions.  Both options are equally valid. Option 1 Que yo desayunara That I ate breakfast Ana esperaba que yo desayunara antes de ir al trabajo. Que t desayunaras That you ate breakfast Pedro esperaba que t desayunaras huevos con pan. Que usted/l/ella desayunara That you/he/she ate breakfast dgar esperaba que ella desayunara con su familia. Que nosotros desayunramos That we ate breakfast Paula esperaba que nosotros desayunramos muy temprano. Que vosotros desayunarais That you ate breakfast Daro esperaba que vosotros desayunarais en casa. Que ustedes/ellos/ellas desayunaran That you/they ate breakfast Marla esperaba que ellos desayunaran cereal con leche. Option 2 Que yo desayunase That I ate breakfast Ana esperaba que yo desayunase antes de ir al trabajo. Que t desayunases That you ate breakfast Pedro esperaba que t desayunases huevos con pan. Que usted/l/ella desayunase That you/he/she ate breakfast dgar esperaba que ella desayunase con su familia. Que nosotros desayunsemos That we ate breakfast Paula esperaba que nosotros desayunsemos muy temprano. Que vosotros desayunaseis That you ate breakfast Daro esperaba que vosotros desayunaseis en casa. Que ustedes/ellos/ellas desayunasen That you/they ate breakfast Marla esperaba que ellos desayunasen cereal con leche. Desayunar Imperative   In order to give direct orders or commands, you need the  imperative  mood. Below are both the affirmative and negative commands for desayunar. Notice that there are differences between the two types of commands for the  tà ºÃ‚  and  vosotros  forms. Positive Commands T desayuna Eat breakfast! Desayuna huevos con pan! Usted desayune Eat breakfast! Desayune con su familia! Nosotros desayunemos Lets eat breakfast! Desayunemos temprano! Vosotros desayunad Eat breakfast! Desayunad en casa! Ustedes desayunen Eat breakfast! Desayunen cereal con leche! Negative Commands T no desayunes Dont eat breakfast! No desayunes huevos con pan! Usted no desayune Dont eat breakfast! No desayune con su familia! Nosotros no desayunemos Lets not eat breakfast! No desayunemos temprano! Vosotros no desayunis Dont eat breakfast! No desayunis en casa! Ustedes no desayunen Dont eat breakfast! No desayunen cereal con leche!

Transcendentalism and Into the Wile Essay Example | Topics and Well Written Essays - 500 words

Transcendentalism and Into the Wile - Essay Example These elements include political parties and religious systems that a person is exposed to. The religion advocates for independence and self-dependence among persons, as opposed to interdependence and communal participation in a person’s life. It is one of their beliefs that only from such a setup can a truly functioning community be formed. Chris McCandless was truly a transcendentalist because he lived many of the religion’s beliefs. These included non-conformity to the other religions, appreciation of nature and upholding the teachings of Thoreau and Emerson of a non-materialistic lifestyle, which include living a simplistic and contented life (Krakauer 174). He lived the lifestyle of a transcendentalist and practised their teachings. His appreciation of nature is well encapsulated by his adventure especially the adventure into the wilderness and his formal procedure of passage ascertained an understanding of his personal growth. During his life, Chris exhibited a remarkable independence coupled with his ideas and actions that directly link him to the transcendentalist movement (Krakauer 67). There are many benefits linked to transcendentalism. One of the core things emphasized by transcendentalism is reflective practice and meditation. This helps a lot in a person’s health as they help reduce stress, anxiety, hyperactivity, effects of depression, attention deficiency. It also helps improve a person’s critical thinking skills thus helping in problem-solving and ensuring a more positive and clear outlook on life. Meditation plays a major role in improving a person’s memory, thus developing decision-making and imaginative thinking. There are varieties of benefits that apply to children too. These include restoring balance and calmness, enhancing memory, increasing confidence, developing creativity, and increasing learning capability. The religion helps in the conservation of nature

Explain the Balance-of-Payments BoP Essay Example | Topics and Well Written Essays - 1750 words

Explain the Balance-of-Payments BoP - Essay Example This definition provides the fundamental relationship between BoP and the foreign exchange market. Foreign exchange is considered as a transaction made by citizens, organizations and businesses within a country with foreigners, hence, it is included in the national summary to keep track and calculate transactions with other countries. Specifically, the foreign exchange market creates a demand for foreign currency in addition to a supply of the domestic currency in the forex market. Gwartney et al. explains that since the foreign exchange market will bring quantity demanded and quantity supplied into balance, it will also bring the total debits and total credits into balance† (420). Foreign exchange is different from a simple demand for money. When country demands money it means people of such country require or demand money they would be able to hold and use. In foreign exchange, the currency is treated like a product being transacted, wherein the demand for such currency means that one is offering another within a form of exchange. In an open economy, particularly, the balance of payments surpluses and deficits are considered equivalent to imports and exports of domestic currency, which means the internal disparities that arise between the demand for and supply of money are correctable through the balance of payments (Riesenhuber 285). This is best depicted within the fixed exchange rate regime. In a fixed exchange rate regime, a country’s Central Bank has control over the exchange rate. This is achieved through the readiness of the bank to purchase or sell its home currency at a specific rate when required. Marin used the case of the United Kingdom as an example: There is a UK balance of payments surplus so that there is an excess demand for ?, the Bank of England has to sell ? in order to mop up the excess demand which (like any other demand) would otherwise cause a rise in the foreign exchange price of the ?, i.e. an appreciation (Marin 149). I n the fixed foreign exchange rate, the government involvement or actions can induce changes and affect certain variables such as those that make up the balance of payments (i.e. the balance of goods movements). Most of the foreign exchange markets and regulatory regimes use this model because of the recognized need for the government’s role in stabilizing fluctuations. The fixed-rate regime is also being made imperative by explicit balance of payment policies, which favor managed flexibility especially on the need to insulate the domestic economy from foreign disturbances (Arize 177). In Free Floating Exchange Rate Regimes, the Central Bank or similar authority is not involved in the foreign exchange market. It is determined freely by the demand for, and the supply of, foreign currencies by private parties (Arize 177). The transactions that transpire are reflected in the balance of payments of a country as is, without any correction made. 2. Explain the so-called â€Å"inter est-parity† condition and use this to discuss the effects of a country’s monetary expansion on its interest rate, exchange rate, and output (hence employment) when this policy is:

Argument style essay based on Judy Brady's argument in I want a Wife

Argument style based on Judy Brady's argument in I want a Wife - Essay Example At present, both women and men have equal roles in marriages. Women no longer have an inferior role in marriage. Women empowerment is largely seen in the societies around the world today. Several changes have taken place regarding the role of women in marriage since the time that Brady wrote this article. Harris and Firestone in 1998 stated that â€Å"the documented shift away from traditional gender role attitudes among women of different race and ethnic groups in the United States may produce changes in typical gender power dynamics† (479). They stated further that at the macro level, solutions could include creating programs that focus on social norms that favor female power in relationships. These findings prove that women are no longer considered second-class citizens; thus, their roles in marriages have undergone several changes. Even in the field of politics, the roles of politician’s wives have significantly changed. Michelle Cottle in her article â€Å"The Rea l Running Mates† stated, â€Å"Let's blame it on feminism! With women empowered to do more than nurture their husbands, political wives--in whom women often seek a more polished version of themselves--are increasingly expected to be more than just the perfect helpmeet.

Whether or not euthanasia should be allowed in the USA Research Paper

Whether or not euthanasia should be allowed in the USA - Research Paper Example In case of legalization of Euthanasia, the act should be legalized because a major chunk of the population is supporting it and the support is increasing. PEW research reports that within a period of eight years the support for legalization of euthanasia has increased from 47% to 49% (PEW 1). Euthanasia should be allowed in United States because it is an ethically correct decision. According to the ethical decision making system of utilitarianism, only those acts and decisions are correct that result in the heights amount of happiness of the society (Su 65). Euthanasia relieves the patient as well as their family members from severe emotional and physical pain and helps in solving their financial issues. Therefore, euthanasia is an ethical act and should be allowed. Euthanasia is mainly administered to patients who are suffering from a deadly disease such as cancer. Due to this the patient and his family members experience ample amount of stress emotionally, financially as well as physically. According to Farina, per patient per year cost of cancer management ranges around $60K to $90K. Euthanasia is a way to end all these sufferings of the patient and other stake holders. Euthanasia should be allowed in United States as the major percentage of the population is US support it and the support is increasing. It should be allowed because it is ethically correct under the light of utilitarian code of ethics. Allowing euthanasia in US will decrease the emotional, physical and financial burden of the patient and other

The Major Difference Between Fittings and Fixture in Land Law Coursework - 3

The Major Difference Between Fittings and Fixture in Land Law - Coursework Example These tests highlight not only the importance of distinguishing between fixtures and fittings but the major differences between the two. Although the distinctions are not always clear, a common trend can be identified: the significance of the item in terms whether or not it has become so attached to the land, that it should not be regarded as anything other than a part of the land. This paper examines the major differences between fixtures and fittings by reference to case law. The early case of Holland v Hodgson is a good place to start as it established two test for distinguishing between fixtures and fittings. In this case, the question was whether or not looms that had been installed at a factory could be regarded as part and parcel of the factory. Blackburn J stated that in order to determine whether or not an item was a fixture or a fitting it was necessary to consider the extent of the annexation and its purpose. In this regard, an item that was annexed to the land by virtue o f its own weight would not be considered a fixture unless there was an intention that the item would form part and parcel of the land.5 What can be gleaned from this ruling is that it is first necessary to look at the item and to determine whether or not it is actually fixed to the property and not merely supported by its own weight. If it is fixed, it is a fixture and will likely be considered part and parcel of the land. However, if the item is merely supported by its own weight, then the question will remain whether or not the item was intended to be a part of the land. Buckland J offered some guidance by referencing the case of a stone wall. For instance, if stones were merely plied upon the land there is an assumption that those stones were not intended to form a part of the land.

Whether or not euthanasia should be allowed in the USA Research Paper

Whether or not euthanasia should be allowed in the USA - Research Paper Example In case of legalization of Euthanasia, the act should be legalized because a major chunk of the population is supporting it and the support is increasing. PEW research reports that within a period of eight years the support for legalization of euthanasia has increased from 47% to 49% (PEW 1). Euthanasia should be allowed in United States because it is an ethically correct decision. According to the ethical decision making system of utilitarianism, only those acts and decisions are correct that result in the heights amount of happiness of the society (Su 65). Euthanasia relieves the patient as well as their family members from severe emotional and physical pain and helps in solving their financial issues. Therefore, euthanasia is an ethical act and should be allowed. Euthanasia is mainly administered to patients who are suffering from a deadly disease such as cancer. Due to this the patient and his family members experience ample amount of stress emotionally, financially as well as physically. According to Farina, per patient per year cost of cancer management ranges around $60K to $90K. Euthanasia is a way to end all these sufferings of the patient and other stake holders. Euthanasia should be allowed in United States as the major percentage of the population is US support it and the support is increasing. It should be allowed because it is ethically correct under the light of utilitarian code of ethics. Allowing euthanasia in US will decrease the emotional, physical and financial burden of the patient and other

Contemporary Architectural Design and Property Development Essay

Contemporary Architectural Design and Property Development - Essay Example In general, a religion means a strict, unwritten code of essential rules (including morals and traditions) established by humans in order to control social life of their society. Vastu and Feng-Shui is a part of old traditions and culture of Chinese and Indian societies. In a time, they became popular in all Asian countries. Both of the concepts refer to the science of planning buildings, travelways, and graves such that they will get maximum benefits and minimum damage from the 'the cosmos'. More specifically, Feng-Shui addresses wind, water, and other natural forces. "Natural forces" in this case include good and bad luck, which are explicitly compared to wind. The idea of both approaches is that inhabitants of a well-sited home, or descendants of someone buried in a good gravesite, can expect wealth, sons, status, and security to flow to them. Rajgopal (2002) explains: The rebirth of Vastu Shastra parallels contemporary spiritual movements arising all over the world that seek to connect with a higher energy, draw closer to the mysteries of the universe, and contribute to a major paradigm shift (p. 33). However, focally, Vastu and Feng-Shui in... s a true folk science, as recognized by the first Western observer to comment extensively on it and by many Chinese and Westerners since Vastu and Feng-Shui also involve an emotional response to landscapes (Freeman, 2005). In India, excellent work is being done which shows not only that modem architecture can be given a worthy landscape setting, but also that it may soon be possible to find landscape architects who can deal imaginatively with the vast new opportunities created for them by modern town and country planning. But no large body of recognizably modern landscape architecture exists, and in only a few countries is there a strong school of designers (Pegrum, 2000). In modern Asian (and Indian) architecture the two great motive forces of the modern movement are on the one hand the new opportunities being created by technical and social progress and on the other the new structural techniques. In landscape architecture new opportunities are certainly being created, but the technique of garden construction is still fundamentally the same as it was in the eighteenth century. "The three main principles of Veda are right orientation, right placement, and right proportion" (Rajgopal, 2002, p. 34). Even the invention of modern earth-moving machinery, which may seem revolutionary, has in fact merely accelerated and cheapened processes which were used by old builders. Rajgopal (2002) explains that: The reason for da Gama's consternation was that all buildings constructed in Kerala, regardless of the faith of their inhabitants, were built according to the principles of Vastu Shastra by takshagans-- skilled craftsmen-carpenters well versed in the ancient science (p. 34). Today, in Vastu and Feng-Shui, in spite of the advance of science and the discovery of new plants,

Bees Affected by Cell Phones Radiation Essay Example for Free

Bees Affected by Cell Phones Radiation Essay Bees are vanishing and cell phones are everywhere†¦there definitely could be a link. The Institute of Science in Society delivered a press release in April 2007 saying â€Å"one likely culprit of [CCD] is a new class of systemic pesticides, which are not only sprayed on crops, but also used universally to dress seeds in conventional agriculture, and can confuse and disorientate bees at very low concentrations† although â€Å"another candidate is a radiation from mobile phone base stations that has become nearly ubiquitous in Europe and North America where the bees are vanishing; this possibility is considerably strengthened by preliminary findings that bees fail to return to the hives if cordless phone base stations are placed in them. † The following experiment may prove that it is all about the wireless phones: Researchers at Landau University in Germany designed a simple experiment for students on the Environmental Science course. Eight mini-hives, each with approximately 8 000 bees were set up for the experiment. Four of them were equipped with a DECT (Digital Enhanced Cordless Telecommunication)-station at the bottom of the hive, and the other four without the DECT-station served as controls. At the entrance of each hive, a transparent plastic tube enabled the experimenters to watch the marked bees entering and leaving the hive, so they can be counted and their time of return after release recorded for a period of 45 minutes. The experimenters also studied building behavior by measuring the area of the honeycomb and its weight. In the course of the experiment, three colonies exposed to mobile phone radiation and one non-exposed control colony broke down. The total weights of the honeycombs in all colonies, including those at the time of breakdown were compared. The controls weighed 1 326g, while those exposed to the DECT-stations weighed only 1 045g, a difference of 21 percent. The total area of the honeycomb in the controls was 2 500, compared to just 2050 in the exposed hives. But it was the number of returning bees and their returning times that were vastly different. For two control hives, 16 out of 25 bees returned in 45 minutes. For the two microwave-exposed hives, however, no bees at all returned to one hive, and only six returned to the other. The article continues, saying: Clearly the present findings need to be taken much further, but their significance should not be downplayed for a number of reasons. The findings are compatible with evidence accumulating from investigations on many other species including humans, showing that mobile phone radiation is associated with a range of health hazards including cancers. Furthermore, bees are known to be extremely sensitive to magnetic and electromagnetic fields, and there have been many suggestions that they could be used as an indicator species for electromagnetic pollution.

Concepts of Monopoly and Competition

Concepts of Monopoly and Competition Monopolistic competition is a particular market structure which means there are a large number of small firms and companies whose products and services are slightly differentiated with other competitors. (Stephen, I Stuart, W. 2007: 147) Such as food market, apparel market, light industry product market. The characteristics of monopolistic competition can divided into several parts. As Hunter (1969:19) said, to begin with, product differentiation includes both internal and external differences. Internal differences contain quality, capability and so on. External differences contain packing, advertising and so on. Moreover, the consumption of firms and industries are more. In addition, it is more easily for companies to enter the market due to no requirement for too much investment and no need for high technology. Furthermore, manufactures have a slight impact on prices which causes high influence in short run and low influence in long run. Last of all, they face the downward sloping section of its curve which means the elasticity is less than perfect competitive market and more than pure monopolistic market. Monopolistic competition is also called imperfect competition that combines the characteristics both of perfect competition and monopoly. In perfect competition, goods and services are identical so that firms can entry freely. In contrast, pure monopoly just has a single seller because their goods are unique and firms who have monopolistic power are as a price maker. Unlike these two structures, monopolistic competition has its own features between them. Long run defined that in a long period of time, whole scale of production can be varied. Normal profit is the minimum amount required to keep a firm in its current line of production. Monopolistic competition in the long run allows firms enter and exit until they are making exactly zero economic profit. From the diagram, it is easily to see the existence of supernormal profit gives much more freedom to the industry who wants to enter, and then the competition makes firms earn normal profit in the long run. To analyze the figures, firstly, consumers need to pay higher price than that paid in perfect competition because of the average cost curve is above the minimum point. (Stephen, I Stuart, W. 2007: 149)Secondly, price exceeds marginal cost which leads to more profit for the monopolistically competitive firm. Thirdly, there is excess capacity in the monopolistic competition in the long run. E which shows that the average cost curve is tangential to the demand curve is a balanced poin t. F shows the average cost at the minimum level. This situation causes the demand and marginal revenue curves move to the left. (Stephen, I Stuart, W. 2007: 149)While at the same time, the market system reaches the equilibrium which illustrates that no encouragement for new firms to entry and no encouragement for former companies exit. What is most important is to analyze the process of the monopolistic competition in the long run. There is an explanation illustrates that the super profits induce other firms to enter, because of barriers is small, other manufactures can through the imitation and innovation to start making a profit market faces decline in demand. As a result, the curve happen a movement in order to become more elastic and flexible. (Huge, G. Ray, R. 2004:187) Assume there is no changeable for cost curve and move the demand curve to the balanced point which is tangential to the average cost, until the prices equals to costs, resulting in profits for the long run equilibrium state of zero. There are many possible reasons for why monopolistic competitive market structure can only make normal profit. For example, first and foremost, the main reason for that is the supply increases, but at the same time the demand of products or services are stay in the same level, so there are surplus for industries. In order to sell products, supplier will decrease the price which may gives them chances to attract consumers and put losses to a minimum. When the prices fall as same as the cost, firms can just get the normal profit. (Shepherd, W. G. Shepherd, J. M. 2004:43)In addition, more and more firms enter the market system, because it is easy and no barriers so that firms are just do like other former firms, as time goes by, no innovation causes consumers do not have any more demand for goods which also lead the decreased price. Furthermore, in the long run, on the one hand, firms can not easily to cancel the large amount of investment. On the other hand, firms need to change all f actors of production to get more capacity which is very difficult. Last but not at least, although the products of monopolistic competition are different from each other but they still can be instead of other products. If other firms which can produce better quality goods appear, people will more likely to buy. In this situation, old firms need to change their price into low degree so that they can make sure their losses are in a minimum point. Hunter (1969:161) emphasizes that a company just make normal profit can continue its business. The key points to keep balance are demand curve is tangential to average cost, Po=AC and MR=MC. For instance, real estate market now is belonging to monopolistic competitive market. There are many kinds of real estate market which are different but still have some similarities. In these markets which have smaller differences between each other, there will be more competitions. Most of the real estate sellers try to get power to close to monopoly which can reduce more competitions. Change the quality of goods and rise up the promotion are two methods that always seen in society. But just in a short run, they can get abnormal profit unless they become pure monopoly. To conclude, monopolistic competition is a special market structure which related to its features and characteristics. The profit they can make in long run is only the normal profit which depends on the reasons above. It is a nature process and phenomenon. References: Hunter, A. (1969). Monopoly and competition. Penguin, Harmondsworth. Huge, G. Ray, R. ( 2004). Microeconomics. Harlow: Prentice Hall/ Financial Times. Stephen, I. Stuart, W. (2007). Economics. Great Britain, Ashford Colour Press, Hampshire. Shepherd, W. G. Shepherd, J. M. (2004). The economics of industrial organization. Long Grove, Ill.: Waveland Press.

The Lion King Essays -- essays research papers

Disney’s success continued in adapting their hit animated film into a theatrical phenomenon. I finally got to go see the musical version of The Lion King last week, and the first few words that come to my mind are: â€Å"amazing,† â€Å"stunning,† and â€Å"unbelievable!† My expectations were met, as my eyes grew wider with the bright, colorful lights, breath taking costumes, and the superb music of the first scene. I was a little unsure at first, wondering how in the world Disney was going to manage putting a film starring non-human characters, and animated ones at that, onto a three-dimensional stage. Disney never ceases to amaze me. The Lion King was one of the many impressive displays of an elaborate musical production that I have ever had the pleasure of seeing. The Lion King is the tale of Simba, the son of the Lion King Mufasa (Rufus Bonds, Jr.). The birth of the new heir displaces the king's brother Scar (John Vickery), leading the envious Scar to plot the death of Mufasa and Simba. When Mufasa is killed while trying to save Simba, Scar convinces Simba he must go into exile. There, Simba is befriended by a meerkat, Timon (Danny Rutigliano) and a warthog, Pumbaa (Bob Bouchard), and grows to adulthood (adult voice of Matthew Broderick) blissfully free of responsibilities. However, when childhood friend Nala (Moe Daniels) coincidently finds Simba and informs him that Scar is destroying the pride land, Simba must decide whether to keep his distance or to confront his demons...and Scar....

Development Strategy of Luxury Company Essay

1. Introduction â€Å"As long as there is a society, there will always be fashion†. It was not surprised a fashion brands, especially a luxury fashion brands became a national treasure which effect the issues in business, political and social area in European countries. Since the Hermas established in 1837, a special development strategy model has formed and matured in European luxury group. Daniele de winter, the CEO of Daniele de Winter Cosmetics state that â€Å"the secret of successful fashion management is a complete blend of creative genius and business management acumen, skill and resourcefulness†. The develop strategy is the key issue for a successful luxury fashion company. With the development of economy and the increase of income, more and more luxury fashion companies expand their business into Asia- Pacific region, especially the Hong Kong and mainland China market. According to the annual report of Richemont, The Pinault-Printemps-Redoute (PPR), Hemes, Bulberry and other luxury fashion companies, the sale revenue of Asia- Pacific region accounts for more than 30% of the Group total revenue. The Change of Global Luxury Fashion Market. The word â€Å"luxury† origin from Latin word â€Å"luxuria†, which means an item that â€Å"is expensive and enjoyable but no essential (Waite, 2012)†. In 186 BCE, the victory of army of Gnaeus Manlius Vulso brought such overseas luxury as bronze couches, and costly cloth spreads into Rome. For some Roman historians, the triumph of Vulso marked as the beginning of luxury industry in Europe. With the development of centres, modern luxury fashion industry has become a cross-sectors industry which offers high price goods and service for target consumers. However, in the space of two decades, the modern luxury market has changed beyond recognition. The narrow range of need and demand of target consumers and the exclusive- distribution channels, represented by French Fashion, have been replaced by a mass industry, accompanied by expansion brands with an affordable price by a wider range of consumers. Since the beginning of 1990s, the luxury industry has been recognised and restructured by designers and the fashion designers become the creator of art. According to the statistics from France Economic and Social Council in 2008 (France Economic and Social Council, 2008), with the strategy of â€Å"physical shop/ store† and expansion brands benefit seven million euros. Depending on the diversion and internationalisation, the luxury industry becomes an industry with wider consumers. For example, Hemes, managed by Jean-Louis Dumas, diversities their goods and creates new products. The French luxury manufacture gets a successful on brand art by purchasing crystal brand Saint Louis and Silversmith Puiforcat. Similarly, Richemont Family, the main competitor of French brand, also control numbers of brands, such as Carites, Baume & Mercier and Van Cleef & Arpells. The second change of luxury industry is the transformation from the handmade custom to industrial standardisation. Taking LVMH as example, there are three cores of product, as wines and spirit, luggage and leather, and fashion and perfume industry. The famous brands in luxury world, like as Moet & Chandon, Loewe, Vuitton, Givenchy, Kenzo, Dior and Guerlain, standardise the products like other heavy industries. Along with the profit-seeking financial logic, the marketing and the product standardisation become the major notion with the concept of large-scale product. In the new centre, the concept of luxury industry and the demand of consumers are changing all the time. â€Å"Heritage and Prestige† is the landmark of lots of luxury brands and the enduring value of numbers of particular brands. Comparing with the old style luxury brand â€Å"which used to be a heritage brand† (Coste-Maniere, et al. , 2012), the new concept of luxury, developed by Louis Vuitton and Burberry, means accepted by more consumers. For the occasional customers, they just enjoy the â€Å"right of luxury† in physical store against with the traditional customer-exclusive. In the new era, increasing the number of customers buy the fashion product they could afford, rather than become the royal consumer due to the high price. Consequently, emphasis of consumer need and the competitive advantage means centralising the core value and expending brand boundary simultaneously. 2. 2 The Development Strategy Model of Luxury Fashion Brand The luxury fashion brand originate in European countries which have plentiful historical and cultural background. With the development of servial centres, the luxury fashion industry in European, American and Japanese have become mature and standarlisation. Under this circumstance, the strategy of luxury development in western countries centralize on the brand expansion, striving for the core products and development of brand reputation. 2. 2. 1 Brand Expansion: the Foundational Strategy Under the press of financial-seeking strategy and the changeable of luxury market, the old style luxury fashion brand faces the challenge of development in the mature market in traditional European, American and Japanese region. Under this circumstance, the expansion of brands has become the foundational strategy for a large number of luxury fashion corporates, which offer a new opportunity to stress the brand image, the most significant assets for a luxury fashion company. (Albrecht, et al. , 2013; Uggla & Lashgari, 2012; Hoffmann & Coste-Maniere, 2012)Many luxury companies breakthrough the traditional product boundary and expensed their business into new market segmentations. For instance, Louis Vuitton, beginning with luggage, invested in other creative spheres: ready-to-wear industry as well as jewellery market (LVMH, 2012), and Gucci, beginning with leather goods, developed all sets of fashion products including leather goods, shoes, ready-to-wear, watches, jewellery and other products. (PPR, 2012). Meanwhile, there are some companies expensed segments into non-traditional area. For example, the luxury jewellery manufacture Bulgari and Italian brand Versace started to offer hotel under their brand (LVMH, 2012) and Armani provide different products from books, furniture and chocolates to restaurants, bars and spas. The another Italian luxury brand, Roberro Cavalli, famous for its fashion apparel for young generation, offer wine and vodka as well as run coffee bar (The Cavalli Caffe) and club (The Cavalli Club). 2. 2. 2 Striving for the Core: The Product Strategy For a global corporate, it is common rules of development depend on the core production or service and then diversification. However, even as diversification, the excellence core production and the strongest sectors within the luxury brands continued to earn the majority of its profits from the traditional products. (Ahrendts, 2013; Beverland, 2005; Miller & Mills, 2012). For luxury consumer, they expect to acquire a honorable brands and product so that they emphase on the value of core heritage. The leather goods, the core of Gucci Group, earn 59% of its revenue in 2012 (PPR, 2012). The iconic luggage is the tradition from the time corporate was founded and become the brand image of the LVMH Group. (LVMH, 2011) The turning of Burberry from a ageing British brand to a global luxury brand is a successful product strategy transition. Before 2006, through in a burgeoning global market. Burberry faced a low growth at a rate of 2 percentage every year and two competitors – LVMH and PPR had more than 12 times and 16 times Burberry’s sale revenue. By surving the sectors among Burberry products all over the world, the results indicate the outerwear, as the core, only accourted of 20% of Burberry’s global brand business. Figure 1: the Facts and Financial Statistics of Burberry (Resource from: Burberry, Yahoo Finance) [pic] After brainstorming and formalizing from the administrative board, the New Jersey factore which is making polo shirts was closed and invested in the Casteford factory in Yorkshire which make the heritage trech coat included traditional rainwear and exclusive waterproof gabardine. Burberry also hire Christopher Bailey as the global designer for innovation of core products. The facts and financial statistic of Burberry from 2006 to 2012 in Figure 1 showed that the decision to focus on the heritage opened up a wealth of creativity. By the end of 2012, the sale revenues and operating income had doubled than previous 5 years, achieving $3 billion and $600 billion respectively. (Burberry, 2007; Burberry, 2012) 2. 2. 3 The Brand Reputation: The Brand Strategy The brand is the most valuable part of luxury goods and the motivity of luxury consumption. Once separating from the luxury brand, the goods is the ordinary one. Every successful company sees the brand as the most valuable fortune. they use the advanced marketing logic and marketing operation to motivate the development, explore approaches to express the value and connotation of brands to luxury consumers and attract the royality of customers. As a tool of art, a carrier of history, and a spirit of classic, building-up a high quiality reputation is brand strategy for luxury companies. Since founded in 1847, Cartier, as one of the most established name in the jewellay market, is the reference of ture and timeless luxury. Designing by Cartier, the product distinguishes itself by the unique skills and excellence in design and execution. Nearly in 30 years, the extensive art activities are not competitive without the support by the Foundation Crtier pour l’Art Contemporain (Richemont, 2013). With the development of brand reputation, Cartier is the synonym of modern art and a pioneering approach. Meanwhile, most of luxury brands come from the centre of Renaissance 2. 3 The Features of Chinese Luxury Market Chinese market places the second place in the world of luxury consumption, surpassing the United States since 2008. Along with Japan, China is the strongest market with the increasing demand of 20 percentages. The consulting report from Glob Advantage estimate there are 18 thousand billionaires, 440 thousand multimillionaires and increasing the number of middle class achieving 250 million in 2015 in today’s China (Degen, 2009), which have the strong purchase power and need of luxury fashion industry. Even with the influence of the financial crisis, the sale revenue of luxury fashion in the mainland China rose by 16 percent, reaching about 64 billion RMB. The market research about Chinese market laid a foundation for the development and expansion strategy of luxury brands. The shifting attitudes to luxury brands, the greater sophistication of Chinese consumers and the new geographic markets have become the main features of Chinese luxury market. The three characteristics drive the global strategy of development for luxury brands. Figure 2 According to the survey of McKinsey & Company (KPMG, 2013), with the rapidly increase of income, more and more Chinese consumers shifts the attitude to luxury and feel comfortable to purchasing luxury products. The rich consumers which income over 300,000 RMB continued occupy the majority of the luxury purchase. Meanwhile, the statistics show that, the upper middle class (between 100,000 RMB and 200,000 RMB), which account for 22% of luxury goods purchase by the end of 2015, as the Figure 2 suggested, offers the biggest new growth opportunity. 2. 3. 1 The increasing number of overseas travel In the information era, Chinese consumers have become more sophisticated than before. With the surge in the number of luxury stores, fashion magazine, the Web official site and the use of social media, Chinese consumers familiar with the luxury brands with the help of Internet, overseas travel, and the first-hand experience. For example, the research result indicated that in the last 12 months, the Hong Kong, Taiwan, Macro and Europe become the main destinations of overseas luxury purchase. Figure 3: Where did you purchase your cosmetics in the last 12 months? (Resource from: Global Reach of China Luxury of KPMG) [pic] 2. 3. 2 The increase of new market segmentation The rapidly growth of urbanisation and individual wealth emerge large quantity of geographic markets with sizable pools of luxury-goods consumptions. The luxury purchase and sale revenue of some medium and small cities, such as Qingdao in Shandong province and Wuxi in Zhejiang province, tripled than the previous 5 years. In the following years, the luxury consumption in these medium and small cities will achieve the same level with Hangzhou and Nanjing, the most developed market in mainland China, the sale of which will arrive at RMB 500 million yuan and account for 76% of whole market. 2. 3. 3 The increasing of Counterfeit goods Love for luxury, preference for counterfeit is a unique phenomenon in luxury consumption in Chinese luxury market. According to a report entitled â€Å"Transnational Organized Crime in East Asia and the Pacific† from Office on Drugs and Crime, almost 70% of global counterfeits luxury goods come from China and the value of counterfeit luxury goods imported into traditional luxury market on the order of $25 billion annually. In a confusion society , the luxury consumption of Chinese consumers become more irrationally than western consumer, which depended on the extenral need rather internal need (Zhang & Kim, 2013). For Chinese consumers, luxury brands are somethings â€Å"must to have† for them to reinforce their social status. however, the wealth gap between the rich and the poor in China is the largest all over the world, which offer the passion for consumption of luxury counterfeits. The young generation, aged 25 to 34 with limited budget for genuine luxury fashion goods, racked up nearly a quarter fo fake fanciers. 2. 4 The Passion for Luxury Consumption of Chinese consumers China is the second largest luxury market all over the world and attracting the attention of consumption of Chinese consumers. Under the influence of unique economic situation, cultural background and social factor, the behaviour of Chinese consumers in luxury fashion market have the distinctive characteristics. The bling factor influenced by economic situation, the saving face affected by the Confucianism and group orientation as the social factor drive the luxury consumption in Chinese fashion market. 2. 4. 1 The â€Å"Bling† Factor With the emerging of Internet, fashion magazines and social media, more and more Chinese consumers know the brands of luxury brands. However, the cultural concept and history of the luxury fashion brands are far away from numbers of Chinese luxury consumers. For many luxury fashion firms, there is not one typical luxury customer in China due to the different habits, different tastes and different income levels. The â€Å"bling† factor or following the whole market trend remains an important factor for the Chinese consumer in luxury fashion market. For example, according to luxury consumer report of Chinese market, almost 60 percent of the respondents in Tier 1 cities including Shenzhen, Guangzhou, Beijing, Shanghai and other Tier 2 cities, stated that the key drivers for luxury consumption is the willingness to pay a product that just is popular or fashionable goods. Exclusivity or unique is an important understanding of luxury brand for Chinese consumption. There are about one fifth of customers consider that they will pay the luxury goods that are known and appreciated by the minority rather than the famous one. In terms of China’s unique cultural background, the Chinese consumers consider luxury brand value influenced by Confucianism. In the concept of Confucian, the notion of â€Å"mianzi† is defined as a reputation â€Å"achieved through getting on in through success and ostentation†. (Hu, 1944; Dong & Lee, 2007) The traditional cultural understanding and effecting about the face saving becomes the strongest and most conspicuous passion for luxury consumption, which means concerning about the impress to other and the visual display than the level of income. The Chinese consumer in luxury world trend to pay a premium product on the luxury brand rather than essential goods in daily life, due to strong desire and pressure of maintaining face. Taking the finding of KPMG as the example, comparing with the apparel, the stronger growth of market for fashion accessories is considerable. Nearly 40% of luxury consumers enjoy the luxury experiences and â€Å"the right of luxury† in a physical store/shop over purchases of luxury items. Overall, the face saving (saving mianzi) relates to the individual image of worth and reputation within a collectivism society. As the result, Chinese consumers are often careful not to lose face by standing out from the crowed when consuming luxury goods. The general strategy Although the market has its particular features, the development of luxury fashion strategy in Chinese luxury market is followed the general rules of luxury firms in global market. As the foundation strategy, the brand extension and production diversification also provide the base of the development in Chinese luxury market. The apparel, handbag, jewellery, fashion accessories and luxury servicers are offered in mainland China, especially in Tier 1 cities like Beijing, Shanghai, and Guangzhou. Promoting the sale revenue of the core products in mainland China, as the product strategy, enhances the brand awareness in Chinese market. Expanding the influence, luxury fashion firms invest large amount of money to popularize the brand reputation as a simple of elegance and grandeur as well as the means of fashion and art. The marketing strategy: raising brand awareness. Due to the lower brand awareness and lack of knowledge of brand value, the royalty of brand in Chinese market is lower than its in traditional European market. The special situation provides a strong externally powerful tool, which means not only expand the value of the luxury brand into a regular group of consumers, but also sway them making a purchase. In recent year, luxury fashion firm invest increasing the number of budget into Chinese market not only promote the brand awareness, but also help the consumers inform a notion about †luxury goods and luxury lifestyle† and why they should purchase luxury goods and luxury services. The brand building-up develop based not only the advertising on hard paper and television, also included the display on luxury goods exhibition and the customised publications. Nowadays, more and more luxury fashion goods exhibition held in Beijing, Shanghai and other cities, which offer a good opportunity for Chinese consumers to visit the luxury goods frequently displayed in store. Meanwhile, more and more consumers visiting the exhibition are not an onlooker. The localisation strategy. The luxury fashion brand with high brand awareness contain the European and American culture and value which is living standard of high level, the product and design of high quality. Those values accepted by and attract young generation who trend to, however, it is not accepted by all Chinese consumers who have their own value. Respecting to Chinese traditional culture and integrated it into the product value is the essential of luxury fashion business in China. For example, Louis Vuitton setting Du Juan, the one of top Chinese model all over the world, and advertising as the Chinese image step one right place on direction and help western luxury fashion companies overcome the cultural barriers. This kind of strategy could build up strong attachments among Chinese consumers and help them accepted the unique characteristic of luxury fashion brands. The pricing strategy Price is one of the most significant signals in Chinese business world. For most Chinese consumers, price represented the value of luxury fashion goods. As a result, the luxury fashion products should not go on discount, no matter what the consumer is. The pricing strategy about goods, especially about core products, could bolster a brand’s prestige. For other items, companies could adjust the price according to the market condition and the inventory in order to long-term brand building. The retailing strategy A stupendous store belongs to the luxury fashion company located in the luxury area build up a sense of important and identified by the market. The luxury fashion positioning enhanced if the boutiques are visible to a lot of consumer in major fashion cities. The landmark stores opened in Chinese Tier 1 cities, such as Beijing, Hangzhou and Guangzhou, are the best locations to building the brand image and attracting the target customer groups. The commercial centres and shopping malls in luxury area are welcomed by most of fashion lovers, luxury followers and luxury intellectuals. Meanwhile, the investment on the landmark store is the best and effective way to generate profits and build-up brand royalty. In an Internet era, shopping online has become the major shopping way, especially for the young people. Although most luxury fashion companies have shied away from online channels due to the fearing that e-commerce might reduce the value of the luxury brand. However, for a long-term return and brand building, online platform provides not only a purchase channel, but also an information exchange channel between luxury fashion brand and Chinese consumers. With the developing of GDP and individual income of consumers, the global luxury fashion market and such the emerging market as China, have become the strategic focus of luxury market researcher and the consult company. This report attempts to identify development strategy of the luxury fashion brand, especially in mainland China market through the analysis of the change of global luxury fashion brand, overview of Chinese luxury market and the passion for luxury consumption. All those factors were identified depend on a comprehensive review of luxury fashion goods related researches and market consulting reports. The findings of this study provide a new insight of global and Chinese luxury fashion market for the consumers who interests the luxury fashion brand and a clear strategy guide for market managers of the luxury fashion firms, particular in the time of the company expand their business in mainland China. In addition, the study helps reduce the risks and costs of market research and helps the company overcome the huge gap in a multicultural business environment. First, the findings about the global luxury fashion market and the general development strategy in luxury fashion market all over the world indicated that the achieving the growth while remaining exclusive positioning, and attracting more consumers without losing cachet of brand value is the core strategy for every luxury corporates. The more loyal consumers may weaken due to the popular brands launched in the market because they choose pay a premium goods that majority and identified by small group. Consequently, the balance between growth and unique, the price and quality may be tougher in China than in any other market. However, customization develops quickly as the new trend of luxury fashion industry. The customizing activities have launched in different business sectors, but which is yet adopted by the luxury industry on a board. At presents, the customization just limited on the area of fashion accessories, apparel, handbags, and jewellery, and emphasising on customizing standard products, point of delivery customization and service and producing bespoke goods. Secondly, the increasing the number of consumers, overseas traveller, new market segments and the counterfeits goods have become the main features in the Chinese luxury fashion market in recent years. The features are important of stress the benefits of investment in mainland China. Based on the research findings, International marketers should setting extension strategy that is coherent with branding, merchandising and global image by serving China’s globetrotting shoppers, striking the balance between store numbers and quality and focusing anti-counterfeit goods. For Chinese globetrotting shoppers, the customer relationship management should emphasis global view rather than on mainland China. In the view of higher management board, the corporate organisational structure of the luxury fashion company should reflect the significant of Chinese market by sorting up the processes for generating direct communication between Chinese luxury consumers and the home headquarter. Based on the new market segmentation, the luxury company should upgrade current stores and outlets in order to keep consistent with the global image and emphasis on the business in Tier 1 cities. As the market statistics indicated that the luxury counterfeit goods have become the barriers for development in China, including seizing sale revenue and weakening brand value. Luxury fashion companies should co-operate with customs officials to seize fake goods at ports. Working with international national organisation or international associations should be the third path for anti-counterfeit activities. The co-operation should ranges from such international associations as World Intellectual Property to regional groups like US-focused International Anti-Counterfeits Coalition. Thirdly, the research findings about the passions for Chinese luxury fashion consumption indicated that the â€Å"bling† customers who lack of knowledge about luxury fashion goods or just following the trend account of a part of Chinese luxury consumers. Besides that, Chinese luxury consumption deeply influenced by saving faces and group orientation, which are the part of traditional Confusion value. Targeting different drivers of luxury consumption, managers should have different strategies. For the bling customers, the global luxury firms should invest in improving the brand awareness and expanding the brand value, which could offer a global opportunity to attracting potential customers and building loyalty and repeat customer groups. For the consumers who care about saving face, International luxury fashion markers should draw the outline of visual and outward appearance of rank and status when unfolding their marketing activities. Meanwhile, the companies should emphasise the brand’s country of origin, so the Chinese consumers have the confident to identified and distinguished with other mass products. In addition, the package of luxury goods also need to be recognisable in order to fit the moderate and lifestyle associated with Chinese consumers. Furthermore, in light of the results about group orientation, the management board company should stress the profit of luxury fashion goods as a symbol of social marker and the sale assistants inspire consumer purchases because of the goods could generate a sense of group belonging and conformity of the elite. Due to the group belonging, a special attention should be given to the layout of the physical store and the luxury service of sale staff. No matter who is the consumer, friends will be involved during the decision making process and become potential consumers in the future. Proving high-quality services and creating luxury experience for non-buyers also benefit for making sure that the brand accepted by group and that the consumer does not stand out from others. Finally, about the current expansion strategy in mainland China market, most of luxury fashion companies emphasis the strategy on marking, localization, pricing and retailing coherent with the global business aims. Raising brand awareness and expressing the luxury lifestyle lay the foundation of marketing strategy. In order to respect to Chinese traditional culture, luxury brands should integrate Chinese culture and art into design, package, and store layout of products, which accepted easily by Chinese consumers in different social class. Meanwhile, the research findings indicated that the price is the most important factor which influenced Chinese luxury consumption. Luxury marketers should balance the price between Chinese market and overseas. As for the retailing strategy, the luxury brand stresses the developing of boutiques store and the setting up online distribution channels. However, there are several special attention should be given to price gap between China and overseas, and the online distribution channels. On one hand, comparing with that rarely go on discount in mainland China, the luxury fashion goods is often at a discount at overseas, especially for the non-core products and in the time of Christmas or Summer Sale. On the other hand, the high rate of tax and fees raise up the price of luxury fashion goods in mainland China. According to the law and regulations in China, a luxury fashion goods, such as the eye cream of Estee Lauder native to the UK, is imported into Chinese market with 10% import tariff, 30% consumption tax, 5% sales tax and 17% value-add tax. Including the managing fees, advertising costs and other issues, the price of the eye cream is double in the UK. In the respect of the luxury company, the appreciate discount in Chinese market could promote the desire of consumption and boost the sale revenue; in the respect of tax policy makers in mainland China, reducing the rate of import tariff and consumption tax of international luxury fashion goods could Finally, luxury fashion goods, as a subject of nature, play different or scenarios, different income level, education background, and social – economic factors, as well as exam the type of relationship that seek from luxury fashion brands. On the view of passions for luxury consumption, there are many other drivers, such as collection, appreciation, should take the consideration into further research.

Legal and Ethical Aspects of Electronic Monitoring and Surveillance of Employees”

mANAGEMENT 350: hUMAN RESOURCE mANAGEMENT| â€Å"Legal and Ethical Aspects of Electronic Monitoring and Surveillance of Employees†| | By: Chakana Moore, Patricia Davis, Eric Luken, Michelle Dailey, Jeffrey Webb| | 11/21/2011 Electronic Monitoring and Surveillance Human Resource Management Research Project November 21, 2011 Legal and Ethical Aspects of Electronic Monitoring and Surveillance of Employees Introduction Workplace monitoring has been a point of discussion within businesses as Human Resource Management feels that there is a need to watch their employees and how they conduct themselves at all times during the work day. Unless a government employee, employees are subject to any monitoring the employer deems necessary. Monitoring of e-mail and voicemail, as well as personal searches is within the rights of employers. Conducting video surveillance and tracking internet use are also rights of employers. There are legal as well as ethical aspects of employee monitoring which will be discussed in this paper. Specifically, we’ll expound on two specific organization examples that illustrate the growth of workplace monitoring. Next, issues and challenges of employee monitoring will be discussed. Lastly, sound recommendations based on our research will be given because it affects the people within the organization. It’s vital for workers to understand why monitoring is important and managers to respect and understand that employees have rights as well. Company/Organizational Examples Many companies utilize monitoring and surveillance. They have to learn to balance employer and employee rights. Businesses have the right to ensure that the employees are performing their jobs properly in a secure environment. On the other side, employees feel they should be protected at work and away from work. Since technology allows for employees to take large sums of valuable company secrets or data with them, workplace monitoring has increased. Common workplace monitoring includes e-mail and voice mail, internet use, and surveillance at work. Workplace monitoring has grown because of several forces. First force was the expansion in available technology, ranging from the internet to global tracking devices, which enhanced video capabilities and improved information systems software. Another force mentioned in our textbook is the terrorist attacks of September 11, 2001, which led to the passing of USA Patriot Act. Robert L. Mathis, John H. Jackson 502) This Act allowed government investigators to engage in broader monitoring of individuals, including workplace, in order to protect national security. One concern raised in the workplace is the privacy rights of employees. Employees can feel they are being threatened because of the monitoring. â€Å"Right to privacy† is an individualà ¢â‚¬â„¢s freedom from unauthorized and unreasonable intrusion into personal affairs. However, constitutional rights to privacy are generally inferred through the U. S. Constitution’s Fourth Amendment’s rights which usually apply only to state actions. (Kopp) In an employment context, state actions are fairly narrowed to protecting federal, state, and municipal employees; private-sector employees must look elsewhere for protection. A possible source for such protection from employer snooping includes federal legislation and state common law tort actions such as invasion of privacy. The primary piece of federal legislation suggesting employee privacy interest is Electronic Communications Privacy Act (ECPA). McCubbins) There are three exceptions under the ECPA. The first one is the â€Å"provider exception† which says if the employer is providing the telephone, e-mail, or internet services to the employee being monitored, there is little doubt that the employer is protected from employee privacy claims. A second exception is the â€Å"ordinary course of business. † Under this exception, the employee can monitor employee com munications to ensure legitimate business objectives as assuring quality control, preventing sexual harassment, and preventing use of excessive telephone or email usage. Last exception is the â€Å"consent†. â€Å"Consent† exception applies to even when the sender of the intercepted communication has been assured that all email communications would remain confidential and privileged. In Smyth v The Pillsbury Company, Smyth sent emails to his supervisor that contained unprofessional comments from his home computer. Because his supervisor gave consent to the company to intercept the emails and the emails were later retrieved by the courts, Smyth was terminated and was not able to be protected under the consent exception. A second commonplace monitoring method used by employers is internet tracking. Internet tracking can be used to visit non-work websites like Facebook and Yahoo accounts. Statistics show over 90% of employees admits to visiting other websites doing work hours. About 76% of firms monitor internet use. This can help companies prevent employees from going to inappropriate sites which could possibly create legal issues. For instance, a New Jersey case contained a log that showed one employee accessing porn websites. This activity caused an employee to be arrested due to repeatedly logging on that site when told by his supervisor to stop. Also, this type of activity draws attention to companies and causes law enforcement to get involved and companies can be charged with aiding and abetting legal behavior if found with evidence. A third form of employee monitoring is the use of video surveillance at work. Video surveillance can create a lot of issues in the workplace. Businesses use them on retail floors and in production areas, parts and inventory rooms, and lobbies. According to the annual survey, Workplace Monitoring and Surveillance Survey 2001 conducted by the American Management Association, more than three-quarters of all major U. S. firms are recording and/or reviewing the e-mail messages and telephone calls. Also, surveillance can be used to monitor software in the workplace. One surveillance capability of software monitoring can include workplace software that runs on monitored computers is hidden and difficult for an employee to find or the software could be present and monitoring their every keystrokes. Monitoring software cannot be terminated without the network administrator’s permission. Major issues/challenges Video surveillance is a great way for managers to ensure that their employees are behaving ethically. All managers want to make sure that their company’s time and money are being spent in the right way. Video surveillance will show what is going on within the company, but with the installation of video cameras some problems are likely to arise. Some of the top problems we found will be discussed over the next three paragraphs. The first problem that may arise is deception. This occurs when the company installs video camera for the first time and they don’t inform the employees. If the employer lies about the locations of the camera, this can be considered a form of deception and can open up the possibility for a lawsuit to take place. The employer must be completely honest with their workers in order for the camera to be of good use. With the evolution of technology there are different ways to ensure the company’s time is being used the right way and with doing that, employers must tell the employees that they will be videotaped while at work. There have been lawsuits surrounding uninformed employees and the courts have ruled in favor of the employee. Violation of confidentiality occurs when the company distributes information of an employee. This can happen in different ways such as the company giving out information to someone who doesn’t have the right to have it; for example, distributing video tapes of employees in a theft apprehend interview or job interview. With the installation of video surveillance there will be varying reactions. Only authorized management staff should watch the tapes and not distribute the tapes to unauthorized users. The biggest problem that companies can face from installation of video surveillance is invasion of privacy. This can happen when businesses install video surveillance in employee bathrooms or any other inappropriate place an employee will dwell. It’s reasonable that companies want to do what they can to prevent employees from stealing from the company whether that is merchandise or time. It’s also reasonable that companies want to prevent any conflict that can arise during work. Through the installation of video surveillance, problems can be prevented due to the video surveillance serving as evidence of any unethical behavior. Recommendation/Implementation Based on our research, it is highly recommended that organizations have a structured surveillance and electronic monitoring system within the workplace. Having an accurate system in place will most likely have a positive impact on the people that work within the organization. Also, it will protect the company from unmerited/unwanted lawsuits. Surveillance systems within the workplace show that employers are taking the initiative to make their employees feel safe. Employers utilize surveillance systems to ensure employee security by placing them externally within the outside parameter of the business including parking lots, street corners, garages, and poorly lit areas. Internal cameras can help decrease workplace violence and theft within the company. If employees know they are being watched, they are less likely to cause confrontations or to steal because of the threat of being caught on tape. One negative impact that internal cameras can have on employees is it may affect employee morale because it can make employees feel like they are not trusted and that they are always being watched. However, organizations have to be careful not to violate employee privacy laws by placing video surveillance within restrooms, changing rooms, or private areas. From a legal standpoint, advances in electronic technology and telecommunication have created additional problems for human resource managers through the use of emails, internet, voice mail, and instant messaging. Monitoring all employees’ electronic usage is critical in order for the company to protect itself from lawsuits and from potentially damaging the company’s image. Having a structured system in place will significantly help a company be proactive instead of reactive in their disciplinary steps to correct or eliminate the abuse of their internal electronic systems. The employer should have scanners that are equipped with scanners that will screen for inappropriate pictures or wording and a firewall that will block inappropriate internet websites that the company does not approve of. If an employee is flagged by this scanning system, hey should be disciplined immediately according to company policy and human resource professionals should thoroughly document the incident to prevent lawsuits or in the event a lawsuit is filed they are well prepared to prove that the company was justified in their disciplinary actions they took. The correct strategic approach to electronic mo nitoring and surveillance is to have an in depth employee handbook which is an essential tool for communicating information regarding the workplace policies and disciplinary actions. The handbook should be a downward communication that flows from the top management to the rest of the organization. However, the organization should create a company culture were employees also feel comfortable with upward communication that enable managers to learn about employee concerns because several of the employee handbook violations are reported by lower level employees. Within the employee handbook, employers should have a video surveillance policy informing employees about their surveillance system, informing them that the surveillance system is only performed for legitimate business purposes, and that they strictly limit those who view the surveillance videos. Also, there should be an electronic communications policy that employees are required to sign a permission form that states, they will comply with the policy. This policy should clearly outline that electronic use is provided by the employer for business use only; the use of media for personal use is restricted and is subject to employer review; all passwords must be available to the employer; and the employer reserves the right to monitor or search any media without notice. Organizations must ensure that they are balancing employer and employee rights by using electronic monitor and surveillance systems for business purposes only. Conclusion Surveillance of employees in the work place comes down to investments and the right to be involved in almost all aspects of that investment. Involvement in one’s interest is a good thing but if used excessively, any good things can be harmful. 90 percent of works admit to the use of their computer for non-work related issues, this is an impressive stat that any intelligent business owner would not ignore. Ignoring this stat turns your back on the quality and quantity of work you are paying your employees for, not including legal issues that can be devastating to your company. Internet surveillance seems to be a much need necessity for large companies were as video surveillance is needed for almost every company. Video surveillance is only the epitome of technology and ethical monitoring. Now business has the means of protecting tangible, non-tangible, and human investments at all times. This act starts by insuring employees that they are protected and procedures are in place to keep them working along an ethical passage. This is why it is important to inform those in the work of surveillance, it discourages unwanted behavior, this does not only protean to employees but to outsiders as well. How many times have you see signs of surveillance? Some says â€Å"Smile, you are being watched,† this very smart thing to do in this day in age. Everyone would love to watch every moment of their child’s development but no one has the time and resources to do so. What if you could? What if this was your job? Sure you would try to do so with the best of your abilities, but at the same time, you would have to give them private time. So, there is a clear line between protection and Violation of Confidentiality and Invasion of Privacy Working for any company is a privilege not a right, but it is a right for privileged peopled to be protected ethically. Works Cited Kopp, k. Electronic Communications in the Workplace: E-mail Monitoring and the Right of Privacy, 8 Seaton Hall Const. L. J. 861. 1998. McCubbins, G. Daryl and Jeretta Nord/Tipton F. â€Å"E-Monitoring in the Wokplace: Prviacy, legislation, and surveillance software. † COMMUNICATIONS OF THE ACM. Vols. 49, No 8. August 2006. Robert L. Mathis, John H. Jackson. Human Resource Managemnet, Twelfth Edtion. Mason: South-Western Cengage Learning, 2008, 2006.