Barco Projection Systems – 1

Barco Projection Systems – Case Study, Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz, data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment which was a niche market.Historically, Barco entered the projections market with the lower-end scan rates for video applications and has been adding depth to its product line by improving the scan rates. Thus, subsequently BPS created data projectors and ultimately graphics projectors. However, BPS had been limiting the projector scan rates in each of these three segments thereby clearly differentiating the products in terms of the segments. 2. On page 12 of the case, Dejonghe comments t hat â€Å"all of our projections, however were based on the assumption that Sony would respect our vision of the market place’. What does this mean?When does one competitor accepts another’s vision of the market? Traditionally, BPS’s competition had followed its practice of segmenting the projections market by the scan rates. By strong commitment to R&D, BPS had brought about continuous improvements in the projector scan rates and thus established itself as a comprehensive player with presence in all the segments. Based on this, BPS had a vision that it will continue to drive the technology improvements in the market (in terms of the scan rates). Also, Sony had always positioned its projectors below that of BPS in terms of performance.This made BPS assume that Sony will follow its vision of the market. Generally, a competitor might accept another company’s vision of the market if the other company – a. Is a clear market leader and has a good under standing of the market needs b. Is the front-runner in bringing new technology to the market 3. Why did Sony decide to reject BPS’s vision of the market in August 1989? Although BPS had been a technology leader, since 1985 BPS had been continuously watching and incorporating the tubes used by Sony on its projectors.This was a clear transition of BPS from being a technology leader to a follower of Sony’s technology. Further, there were no suppliers apart from Sony components that produced tubes with the quality necessary for high-end graphics projection. As a result, BPS had to heavily rely on Sony for the tube technology. Sony perhaps believed that BPS did not innovate at a fast enough rate to capture the growth potential in the market. So Sony decided to put itself ahead of BPS in terms of the market vision. 4. How serious a threat is the Sony 1270? What are Sony’s objectives?On the performance scale, 1270 is positioned above BPS’s BG400, so the image of BPS as a high-end player in the projectors’ market is under serious threat. Also, the 1270 is targeted at the U. S. and European markets from which BPS had 83% of its graphics revenues. This will significantly affect share of the BG400 in these markets. If the 1270 is priced at the lower end ($15,000), it can also eat into the market share of BD600. Further, at this price level, the 1270 has the potential to serve both the data and graphics segment which will destroy BPS’s segmentation practice.The huge growth potential (~40%) expected in the graphics segment has perhaps prompted Sony to drive the technology change in this segment and develop the 1270. In addition, by pricing it lower Sony aims at merging the data and graphics segment and thereby achieving economy of scale. Sony aims to eventually make the graphics segment a commodity market rather than a niche market. 5. Did Barco make a mistake somewhere along the way or do things like this ‘just happenâ€℠¢ when competing in high technology business on a global scale? Sony’s release of the 1270 is not an incidental event.BPS’s failure to continuously innovate and update the technology of their projectors made them lose their technology leadership position to Sony. Following Sony’s tube technology was a direct conflict with BPS’s belief that Sony will accept their vision of the market. As a result, BPS did not foresee that Sony could be ahead of their own projections in terms of the scan rates and prices in the graphics projector segment. BPS also failed to realize that niche markets are always prone to be commoditized eventually. 6. What should Barco do with respect to Price?Since there is only market speculation on the Sony 1270’s price, Barco should wait for Sony to announce the actual price of the 1270. At two different pricing levels ($20,000 and $15,000) of Sony 1270, various pricing levels of BG400, the associated revenue loss (assumed % for t he reduced prices) and the margins are calculated below. Scenario 1: Sony 1270 Priced at $20,000| | | | | BG400 Pricing| Price per unit $| Marigins %| Cost per unit $| Est. Revenue Loss| Estimated Revenues $Millions| Total Marigins $Millions| No Reduction| 24,000| 29%| 17,040 | 30%| 8. 6| 2. 6| Reduced Price| 23,000| 26%| 17,040 | 25%| 9. 60| 2. 5| | 22,000| 23%| 17,040 | 20%| 10. 24| 2. 3| | | | | | | | Scenario 2: Sony 1270 Priced at $15,000| | | | | BG400 Pricing| Price per unit $| Marigins %| Cost per unit $| Est. Revenue Loss| Estimated Revenues $Millions| Total Marigins $Millions| No Reduction| 24,000| 29%| 17,040 | 60%| 5. 12| 1. 5| Reduced Price| 23,000| 26%| 17,040 | 55%| 5. 76| 1. 5| | 22,000| 23%| 17,040 | 50%| 6. | 1. 4| In the first scenario, with pricing reduction of BG400 the total margins are clearly reducing. So, the current pricing should be retained. In the second scenario, a price reduction in the range of $23,000 may be considered to achieve slightly better reve nues with the same total margins. Even at the $15,000 pricing level of Sony 1270, changing the price of BD600 would not do any difference to its total margins. So the pricing of BD600 should be retained at the current levels in both scenarios. 7.What should Barco do now with respect to its product development plan? Short-term plan: Since BD700 is clearly inferior to Sony 1270 in terms of performance, it cannot be positioned higher. Hence, the development of BD700 should be put on hold immediately and BPS should instead focus on developing the BG800. The cost of developing the BG800 in time for the InfoComm should be compared against the cost of a BPS initiated marketing campaign to promote the BG800 and the pace of its development should be decided accordingly.The BG800 should be priced above the 1270 and BG400. Long-term plan: BPS should re-examine its vision for the future and plan for continuous technology updates to create more depth in the product line. BPS should also develop other suppliers for its projector tubes and reduce its dependence on Sony. After the release of BG800, BPS should realign the pricing of BD600 and BG400 to maintain the segment differentiation. Eventually, the data and graphics segments are likely to be commoditized and so BPS has to look at product line extensions in terms of width as well.

Hunting snake Judith Wright Essay

The main subject of the poem is the sudden appearance of the snake and the surprised reactions of the poet and her companion. The snake does no harm to the walkers and they in turn do not harm the snake. As an environmentalist, Wright sought to preserve the natural surroundings in Australia. She cared intensely for the Aboriginal people who lived in close intimacy with nature which the settlers did not. The poem, on the surface, is about the sudden appearance of the snake but it could also be about the various creatures that lived in Australia and the animal friendly way of life of the aboriginal people. The initial emotion that overtakes the poet and her companion is shock or surprise. They are walking along a grassy patch (not a jungle) when they see the snake â€Å"reeling by†. Soon this surprise is overtaken by admiration for the perfection of its body, the symmetry of the scales on its surface and the single minded (â€Å"fierce intent†) pursuit of its prey. Structure The poem has a tightly controlled structure that does not permit much innovation. The beginning of the poem describes a peaceful scene when nature is full of the mellow sunshine of autumn, then comes the surprise of finding a snake in their midst. But there is no sudden movement or strong emotion expressed so there is no change in the structure either. The poem has four quatrains with a traditional rhyme scheme of abab, cdcd, efef in the first three stanzas but the fourth stanza is ghhg. The change in the last stanza is like the letting out of breath (â€Å"We took a deeper breath of day,†) after having unconsciously held it while the snake was around. Thereby emphasising the relief that the observers felt. If you extend beyond the surface level meaning, you could explore the symbolism here: is Wright challenging the attitude that we have towards the indigenous Aboriginals, by highlighting the judgement that the observers have made (that the snake is dangerous) when in actual fact, it is just going about it ´s daily life? Are we too quick to make a judgement on a people group that has different values  to us? You might like to link this to A Different History, as the Brits coined the category, â€Å"Aboriginal Australians† after they begin colonising Australia in 1788. Notice how language is used to form stereotypes. Language The language used is very simple but the imagery is strong making it a visceral poem. The choice of sibilants (â€Å"we scarcely thought; still as we stood†) mimics the movements of the snake to highlight the immediate fear that the observers feel towards it. Again, are we afraid of what we don ´t fully understand and therefore, make unnecessary judgements? Imagery The use of strong imagery marks the poem. The opening images are of a balmy day in autumn when there is a â€Å"mellow fruitfulness† everywhere. The calm is broken by the sudden arrival of the snake. The picture of the snake in single minded pursuit of its prey, tongue darting as it feels the ground, the grass parting as it moves through are pen pictures which allow us to â€Å"see† the event. The poem focuses on the event rather than the narrator allowing us to share in the emotions. Symbolically, is Wright encouraging us not to impulsively respond to our immediate reactions when faced with something unknown, or something that we don ´t fully understand, so that we reflect upon our preconceived notions about a person/situation? Thus, is she challenging the stereotypes surrounding the Aboriginies? Movement / Rhythm The rhyme scheme is a simple abab, cdcd, efef and ghhg. The rigidity of the scheme allows the poet to focus on the event rather than on the emotions or the feelings of the poet. The movement of the snake is copied in the movement of the lines and the sibilants evoke a slithering sensation. Sounds Alliterative and sibilant sounds as in â€Å"sun glazed his curves of diamond scale†, â€Å"we scarcely thought; still as we stood† convey the impression of a slithering movement of the snake as it moved fast over the grass. These  devices continue to relate to the relationship that humanity has with nature: we should respect nature, the natural world and the people who live in it. Figures of Speech Through an extended metaphor, the poet tells us of the symbiotic relationship between the snake and man. There is no maudlin talk about the prey or the cruelty of the snake as a hunter but merely an acknowledgement of the sense of purpose behind the movement of the snake. Mainly, Wright depicts this symbiotic relationship so that man reflects upon his treatment of a) the natural world around him and b) the indigenous people group found in a country.

A Raisin In the Sun

Mama's Dream Dreams are fantasies made up of images from your mind. Everybody has their nightmares, and dreams that sometimes come true in A Raisin In the Sun , by Lorraine Handlebars. The Younger family are African Americans, who struggle with economics. Mama's American Dream is she wants to use her husbands insurance to help her family. Mama's dream is affected by her personality traits of being caring, religious, and determined. One personality trait that affects her dream is her compassion.When mama says, â€Å"Come on now, honey. You need to lie down and rest a while†¦ Then have some nice hot food (pig PAGE). Mama shows her compassion to help her daughter feel better. Compassion affects Mama's dream by Another trait that strongly affects Mama's dream is her being religious. When Mama says, â€Å"Now don't you start child. Its being too early in the morning to be talking about money. It anti Christian, Mama ( pig 41 She illustrates how she feels money should not be more im portant than family.Mama's religiousness affects her dream by Walter said, † Where did you go this afternoon? † and Mama replied, â€Å"l went downtown to tend some business I had to tend to. † (pig 90) Mama demonstrates that as a mother she is devoted to always work so, the money earned can help the Younger and to buy her dream house. Mama's determination affects her dream by not ever giving up to strive for her goals. Without Mama's personality traits she would not have gotten her dream. A Raisin In the Sun Mama's Dream Dreams are fantasies made up of images from your mind. Everybody has their nightmares, and dreams that sometimes come true in A Raisin In the Sun , by Lorraine Handlebars. The Younger family are African Americans, who struggle with economics. Mama's American Dream is she wants to use her husbands insurance to help her family. Mama's dream is affected by her personality traits of being caring, religious, and determined. One personality trait that affects her dream is her compassion.When mama says, â€Å"Come on now, honey. You need to lie down and rest a while†¦ Then have some nice hot food (pig PAGE). Mama shows her compassion to help her daughter feel better. Compassion affects Mama's dream by Another trait that strongly affects Mama's dream is her being religious. When Mama says, â€Å"Now don't you start child. Its being too early in the morning to be talking about money. It anti Christian, Mama ( pig 41 She illustrates how she feels money should not be more im portant than family.Mama's religiousness affects her dream by Walter said, † Where did you go this afternoon? † and Mama replied, â€Å"l went downtown to tend some business I had to tend to. † (pig 90) Mama demonstrates that as a mother she is devoted to always work so, the money earned can help the Younger and to buy her dream house. Mama's determination affects her dream by not ever giving up to strive for her goals. Without Mama's personality traits she would not have gotten her dream. A Raisin in the Sun â€Å"America has given the Negro people a bad check† , this is thoroughly shown, along with other themes, throughout both A Raisin in the Sun by Lorraine Hansberry and Dr. Martin Luther King, Jr. ’s â€Å"I Have A Dream† speech. Before the civil rights movement, and for some time after, blacks were given the short end of the stick, they had to fight for their dreams and they had to fight against racism. They were given next to nothing but they were still expected to ask the whites to â€Å"forgive [them] for ever wanting to be anything at all! (p. 27). The ideas between the two works blend together very well and very easily that one of the biggest differentiations is the attitudes of the white people towards the blacks. Dreams are an incredibly monumental part of every person, they are what shapes them and guides them, and Hansberry and King both experienced a time when it was unbelievably difficult for blacks to achieve those dreams because the means necessary to reach them just weren’t available for black people. A Raisin in the Sun is full of dreams, Ruth dreams for a nice house for her family to live in, Beneatha dreams to become a doctor and do one of the most concretely good things that a person can do for another, Walter dreams of owning a liquor store and the financial security and independence he would achieve through that, and Mama dreams that future generations will have a better life. However, people don’t always think of how their dreams can influence them, the Youngers’ dreams and their attainment, or lack thereof, is directly related to the happiness and depression of the family. King’s dream was very similar to Mama’s, better things for the future, more opportunities, that blacks and whites would be able to sit â€Å"at the table of brotherhood†? together. All of Dr. King’s dreams have a common root, the abolition of racial discrimination. â€Å"The Negro is still sadly crippled by the manacles of segregation and the chains of discrimination†? , and while the chains are merely symbolic they may was well be literal. Fighting racial discrimination is the center of both pieces of literature, the people who support it, knowingly or unknowingly, are oppressing the blacks and making them feel like they didn’t belong anywhere. Around the Civil Rights Movement, black people didn’t feel like they had a home, their families had been in North America for centuries and because of that they felt absolutely no connection to Africa, the place that they were being told was their home, and they were being told and shown that they weren’t American either because of all the basic rights that were being taken away from them. They just wanted to â€Å"rise from the dark and desolate valley of segregation to the sunlit path of racial justice†. And that was something that the Younger family was almost deprived of when they wanted to move to Clybourne Park, Mr.  Lindner came and told them that †our Negro families are happier when they live in their own communities† (p. 165). White people weren’t even being subtle with their racial discrimination; they had committees to make sure that black people knew that they weren’t welcome. Dr. King’s speech is all about trying to eradicate racism and so that people were not â€Å"judged by the colour of their skin but by the content of their character†?. In today’s society we are always told to do just that, do not judge a book by its cover, and it almost seems like fiction to think that an entire race was judged merely by how they look. The black people just wanted to be able to enter the â€Å"oasis of freedom and justice† , and the people around them were the ones who were going to have to make all the changes. In A Raisin in the Sun the white people clearly want nothing to do with the black people unless the blacks are doing the menial jobs that very few white people were willing to do, such as be drivers for the rich whites or clean their houses for very little pay, and the white people would get offended if the black people asked for a raise, after all the blacks should be grateful that the whites even considered giving them a job. However, when Dr. King made his speech there were white people in the crowd as well as black people. The white people knew that a change was coming and they were ready for the change because they thought that it would make things better, and Dr. King even acknowledges them while he is speaking, â€Å"many of our white brothers, as evidence by their presence here today, have come to realize that their destiny is tied up with our destiny. †? Between the speech and the play there is only about a decade of time between them, but the attitudes of the white people couldn’t be more different. Dreams, racism, and attitude are all substantially influential components to a society, and are certainly shown in both A Raisin in the Sun and â€Å"I Have A Dream†. And while racial discrimination has not been completely abolished from society, when A Raisin in the Sun first came out it gave incredible insight into how similar blacks were to whites, and when Dr. King gave his speech the Civil Rights Movement took off. Even though the blacks were given a â€Å"bad check†? their refusal â€Å"to believe that the bank of justice [was] bankrupt† made all the difference. A Raisin in the Sun Lorraine Hansberry’s play â€Å"A Raisin in the Sun,† was a radically new representation of black life, resolutely authentic, fiercely unsentimental, and unflinching in its vision of what happens to people whose dreams are constantly deferred. I compared Act One, Scene 2, in the play and the film. The setting in the play is on a Saturday morning, and house cleaning is in process at the Youngers. In the film, the setting is the same as play, with lighting and costumes. The plot in the play is when Mrs. Younger gets the insurance check of $10,000. In the film, the plot is the same, but includes music not mentioned in the play. The dialogue in the film has some deletions from the original text, with new dialogue added throughout the scene. Some film techniques used are: the film cuts back and forth to different characters, the room is well lit with the sunshine coming in through the window, and music is added throughout some parts of this scene. Perhaps the biggest difference between the play and the film in this scene involves dialogue. Much of the dialogue is deleted, however, new dialogue is added through some parts of this scene. Also, in the play, the mailman comes up to their apartment and rings the door bell unlike the film, Travis runs up to him outside the building and gets the mail from him right away and runs back to give it to Mrs. Younger (his grandma). I also compared Act Two, Scene 1, in the play and the film. The setting in the play is later, that same day at the Youngers. In the film, the setting is the same as play, with lighting and costumes. The plot in the play is when Mama, Mrs. Younger, buys Travis a new house for when he gets older to be a man. In the film, the plot is the same as play with music added to parts of this scene. The dialogue in the film has some lines rephrased and also has some deletions from the original text; new dialogue is added throughout parts of this scene. Some film techniques used in this scene are: the room is brightly lit with lamps and other light fixtures, the film cuts back and forth to different characters and the camera seems to move alone with the characters as they did, and music is added throughout parts of this scene. Perhaps the biggest difference between the play and the film in this scene involves dialogue. Much of the dialogue is rephrased and not said as the author has written it in the play. And also, some of the dialogue from the original text is deleted, however, new dialogue is added. And also, unlike the film, a lot of the actions the author has described in the play did not happen in the film. Such as, on page 91 as Ruth says â€Å"Praise God! the author describes that she raises both arms classically, and as she tells Walter Lee to be glad, the author describes she has laid her hands on his shoulders, but he shakes himself free of her roughly, without turning to face her, these actions did not happen in the film. I also had compared Act Two, Scene 3, in the play and the film. The setting in the play is on a Saturday, moving day, one week later. In the film, the setting is the same as the play, with lighting and costumes. The plot in the play is Linder tries to buy back the house from the Younger family. In the film, the plot is the same as the play. The dialogue in the film has some deletions from play; new dialogue is added in replacement of the deleted dialogue. Some film techniques used in this scene are: the film cuts back and forth to different characters, and the room is well lit with the sunshine coming in through the window. Perhaps the biggest difference between the play and the film in this scene also involves dialogue. The dialogue in this scene is mostly faithful to the play but has some deletions. On the other hand, new dialogue was added in replacement of the deleted lines from the original text. A Raisin in the Sun â€Å"America has given the Negro people a bad check† , this is thoroughly shown, along with other themes, throughout both A Raisin in the Sun by Lorraine Hansberry and Dr. Martin Luther King, Jr. ’s â€Å"I Have A Dream† speech. Before the civil rights movement, and for some time after, blacks were given the short end of the stick, they had to fight for their dreams and they had to fight against racism. They were given next to nothing but they were still expected to ask the whites to â€Å"forgive [them] for ever wanting to be anything at all! (p. 27). The ideas between the two works blend together very well and very easily that one of the biggest differentiations is the attitudes of the white people towards the blacks. Dreams are an incredibly monumental part of every person, they are what shapes them and guides them, and Hansberry and King both experienced a time when it was unbelievably difficult for blacks to achieve those dreams because the means necessary to reach them just weren’t available for black people. A Raisin in the Sun is full of dreams, Ruth dreams for a nice house for her family to live in, Beneatha dreams to become a doctor and do one of the most concretely good things that a person can do for another, Walter dreams of owning a liquor store and the financial security and independence he would achieve through that, and Mama dreams that future generations will have a better life. However, people don’t always think of how their dreams can influence them, the Youngers’ dreams and their attainment, or lack thereof, is directly related to the happiness and depression of the family. King’s dream was very similar to Mama’s, better things for the future, more opportunities, that blacks and whites would be able to sit â€Å"at the table of brotherhood†? together. All of Dr. King’s dreams have a common root, the abolition of racial discrimination. â€Å"The Negro is still sadly crippled by the manacles of segregation and the chains of discrimination†? , and while the chains are merely symbolic they may was well be literal. Fighting racial discrimination is the center of both pieces of literature, the people who support it, knowingly or unknowingly, are oppressing the blacks and making them feel like they didn’t belong anywhere. Around the Civil Rights Movement, black people didn’t feel like they had a home, their families had been in North America for centuries and because of that they felt absolutely no connection to Africa, the place that they were being told was their home, and they were being told and shown that they weren’t American either because of all the basic rights that were being taken away from them. They just wanted to â€Å"rise from the dark and desolate valley of segregation to the sunlit path of racial justice†. And that was something that the Younger family was almost deprived of when they wanted to move to Clybourne Park, Mr.  Lindner came and told them that †our Negro families are happier when they live in their own communities† (p. 165). White people weren’t even being subtle with their racial discrimination; they had committees to make sure that black people knew that they weren’t welcome. Dr. King’s speech is all about trying to eradicate racism and so that people were not â€Å"judged by the colour of their skin but by the content of their character†?. In today’s society we are always told to do just that, do not judge a book by its cover, and it almost seems like fiction to think that an entire race was judged merely by how they look. The black people just wanted to be able to enter the â€Å"oasis of freedom and justice† , and the people around them were the ones who were going to have to make all the changes. In A Raisin in the Sun the white people clearly want nothing to do with the black people unless the blacks are doing the menial jobs that very few white people were willing to do, such as be drivers for the rich whites or clean their houses for very little pay, and the white people would get offended if the black people asked for a raise, after all the blacks should be grateful that the whites even considered giving them a job. However, when Dr. King made his speech there were white people in the crowd as well as black people. The white people knew that a change was coming and they were ready for the change because they thought that it would make things better, and Dr. King even acknowledges them while he is speaking, â€Å"many of our white brothers, as evidence by their presence here today, have come to realize that their destiny is tied up with our destiny. †? Between the speech and the play there is only about a decade of time between them, but the attitudes of the white people couldn’t be more different. Dreams, racism, and attitude are all substantially influential components to a society, and are certainly shown in both A Raisin in the Sun and â€Å"I Have A Dream†. And while racial discrimination has not been completely abolished from society, when A Raisin in the Sun first came out it gave incredible insight into how similar blacks were to whites, and when Dr. King gave his speech the Civil Rights Movement took off. Even though the blacks were given a â€Å"bad check†? their refusal â€Å"to believe that the bank of justice [was] bankrupt† made all the difference. A Raisin in the Sun Lorraine Hansberry’s play â€Å"A Raisin in the Sun,† was a radically new representation of black life, resolutely authentic, fiercely unsentimental, and unflinching in its vision of what happens to people whose dreams are constantly deferred. I compared Act One, Scene 2, in the play and the film. The setting in the play is on a Saturday morning, and house cleaning is in process at the Youngers. In the film, the setting is the same as play, with lighting and costumes. The plot in the play is when Mrs. Younger gets the insurance check of $10,000. In the film, the plot is the same, but includes music not mentioned in the play. The dialogue in the film has some deletions from the original text, with new dialogue added throughout the scene. Some film techniques used are: the film cuts back and forth to different characters, the room is well lit with the sunshine coming in through the window, and music is added throughout some parts of this scene. Perhaps the biggest difference between the play and the film in this scene involves dialogue. Much of the dialogue is deleted, however, new dialogue is added through some parts of this scene. Also, in the play, the mailman comes up to their apartment and rings the door bell unlike the film, Travis runs up to him outside the building and gets the mail from him right away and runs back to give it to Mrs. Younger (his grandma). I also compared Act Two, Scene 1, in the play and the film. The setting in the play is later, that same day at the Youngers. In the film, the setting is the same as play, with lighting and costumes. The plot in the play is when Mama, Mrs. Younger, buys Travis a new house for when he gets older to be a man. In the film, the plot is the same as play with music added to parts of this scene. The dialogue in the film has some lines rephrased and also has some deletions from the original text; new dialogue is added throughout parts of this scene. Some film techniques used in this scene are: the room is brightly lit with lamps and other light fixtures, the film cuts back and forth to different characters and the camera seems to move alone with the characters as they did, and music is added throughout parts of this scene. Perhaps the biggest difference between the play and the film in this scene involves dialogue. Much of the dialogue is rephrased and not said as the author has written it in the play. And also, some of the dialogue from the original text is deleted, however, new dialogue is added. And also, unlike the film, a lot of the actions the author has described in the play did not happen in the film. Such as, on page 91 as Ruth says â€Å"Praise God! the author describes that she raises both arms classically, and as she tells Walter Lee to be glad, the author describes she has laid her hands on his shoulders, but he shakes himself free of her roughly, without turning to face her, these actions did not happen in the film. I also had compared Act Two, Scene 3, in the play and the film. The setting in the play is on a Saturday, moving day, one week later. In the film, the setting is the same as the play, with lighting and costumes. The plot in the play is Linder tries to buy back the house from the Younger family. In the film, the plot is the same as the play. The dialogue in the film has some deletions from play; new dialogue is added in replacement of the deleted dialogue. Some film techniques used in this scene are: the film cuts back and forth to different characters, and the room is well lit with the sunshine coming in through the window. Perhaps the biggest difference between the play and the film in this scene also involves dialogue. The dialogue in this scene is mostly faithful to the play but has some deletions. On the other hand, new dialogue was added in replacement of the deleted lines from the original text.

Nutrition Essay Example | Topics and Well Written Essays - 500 words - 3

Nutrition - Essay Example We must keep in mind that different types of fibers have different characteristics and these characteristics benefit us in different ways. Now the question remains, how exactly do fiber rich foods benefit us? The answer is simple. Fibers escape from the small intestine without getting digested. These then help in various bodily processes such as growth of healthy bacteria and nutrients absorption. The reason it is difficult to understand the benefits of fibers is because there are many types of fibers that have different characteristics. Barley, beans and oats decrease the level of cholesterol. Soluble fiber rich foods when mixed with water swell in volume and when passing through the small intestines, they trap bile acids from the gall bladder. These acids are made from cholesterol and when we eat fat, these are pushed into the small intestines. The fiber plus water material absorbs the acid out of the small intestines and eventually out of the body and hence reduces cholesterol. Fibers also help in slowing the entrance of sugar into the blood in the same cholesterol was trapped from the small intestines. Fibers also help in sustaining the normal healthy bacteria that maintain the intestines, prevent the growth of harmful bacteria, improves immune system and increases absorption of calcium. The article was very informative. It covered each point related to fiber and its benefits in detail and at the same time it was short enough to maintain the reader’s interest in the article. Concise and informative is the prefect combination that is needed in a good piece of writing. The language that was used through out the article was also very simple and easy to understand. No such jargons were used which makes the article comprehendible for anyone who is interested. Examples and facts were given which make the argument of the writer more concrete and strong. However,

The Different Sources of Law in England and Wales Essay

The Different Sources of Law in England and Wales - Essay Example Judges create common law by delivering written judgments on the cases that have been brought before them. If magistrates’ courts across both Wales and England were to be allowed to follow and make their own precedents, this would have the effect of creating relatively huge variations in both the regional and local legal customs in the two countries (Gearey, Morrison and Jago, 2013). The common law works to ensure that the law remains common throughout the land. However, it is the responsibility of the House of Lords and the criminal division of the Court of Appeal to create legal precedents in relation to criminal matters affecting Wales and England. It is the decision that is made by these higher courts that works to bind the lower courts.  At times, new situations occur that are found to be entirely new in relation to common law. In such instances, courts in England and Wales can sometimes opt to look aboard at the decisions of the courts made in other commonwealth countri es in order to seek the necessary guidance or from them. This allows for common law systems to have a degree of flexibility and stability as they continue to look to each other for guidance (Gearey, Morrison and Jago, 2013).Statute Law and Common Law Interaction  Although the English legal system is primarily founded n common law, this does not necessarily mean that statutes are any less binding. In fact, the relationship between statute and common law is that that statute law codifies certain rules whereas the common law serves to provide clarification.

Contribution of relevance and reliability on financial reporting Essay

Contribution of relevance and reliability on financial reporting - Essay Example Main objective of accounting policy is to produce fair valued accounting information that is highly reliable and relevant to the purpose and objectives of financials statement. Financial statements are the most important components of annual report that all public limited companies publish each year for the stakeholders of the company. The financial statements need to be the fair and ethical representation of financial details of all activities performed by the companies. Financial information is responsible for financial decision making by the investors, creditors, suppliers etc. Most important is investment decision making by the investors. So, relevance and reliability need to be two most important characteristics of financial statements of any organizations. These determine the quality of financial reporting. Main objectives of financial statements are to provide fairly reported and audited financial information to the shareholders of the organizations. So, users of financial sta tements consider it as reliable and relevant sources for taking decision for any financial purposes like investment, credit, supply etc. So, being a highly responsible for financial decision making, financial statements need to be relevant and reliable. ... So, all these external stakeholders of a company are highly reliable on its financial reporting which truly represents the company’s actual value and performance. Internal purpose of financial reporting is to retain standardized record of financial activities done by the company in a regular interval of time i.e. quarterly, half yearly and yearly. It helps the organizations to evaluate its performance at the end of each financial year and also the end of each quarter of a financial year (FASB, p.15). Companies develop future business strategies based on the past performance of the company which can only be possible to evaluate from the financial reporting of past quarter or past financial years. Companies change strategies and planning for implementing new activities for next quarter and next financial years and they also develop budgeting for next financial years by analyzing previous years projection verses actual results. All these are possible because of maintaining fair v alued financial reporting. (Narotama University, p.135). Financial statements published by the companies provide valuable information to the investors, shareholders, creditors, suppliers so that they can track the value with respect to time and uncertainty of a business entity. Future performance of a firm can be assessed by the future cash inflow and cash outflow into a business. The elements of financial statements like income statement, balance sheet and cash flow are very important to evaluate company’s performance and financial health. Investors are the most important users of financial statements. From financial statements, they assess the stewardship of management to an

History of Programming and the Ancient Origin Assignment

History of Programming and the Ancient Origin - Assignment Example The aim of this product of research is to identify those valuable programming languages aside from knowing their history and to find out why they are valuable. Parts of programming are definitely traceable to ancient times. Around 1790 BC, Babylonians left evidence of mathematical records shown in tablets. The archaeologists named it Plimpton 322. And in 780-895 BC, Mohammed Al-Khorzmi wrote the beginning of Algebra, originally written as Kita al-jabr wa’l muqabala which got translated in Latin and then used in Europe, and the book Algorithm originally called in Latin Algorithmic de numero Indorum.1 The ancient numbers were in Base 60 and later Base 10. Without numbers, programming in order to command a machine to do something on its own even with verbal instructions that are written would be inconceivable. Konrad Zuse, an inventor of the first mechanical computer, utilized binary numbers and punched tapes. The same is true with words and languages. Both also have ancient origins. However, it took over 2000 years before civilization saw the connection between numbers, words, and machines. During the Age of Industrial Revolution, 1804, Joseph Marie-Jacquard programmed the â€Å"Jacquard Mechanical Loom† to mass produce textile materials with designs. He did it by using a punched card. Each row of holes corresponded to a design. Those holes controlled the looming operations to a certain extent in the way manufacturers wanted textiles to look like. By just replacing the card with a different combination of holes, they were able to change the design.2 Terence Parr summarizes the evolution of programming as one that was machine-based at the start to high-end abstractions that could be adjusted from one machine to another. The programming language before was tied to the computing machine itself. It could not be adjusted to make another machine work. 3    There was only a machine-dependent programming language. Codes were a binary number  combinations using zeros (0) and 1.  

5 paragraphy report on Neoclassic & Romantic Periods Essay

5 paragraphy report on Neoclassic & Romantic Periods - Essay Example Neoclassicism looked for purity and control in art: boldly defined colors and re-workings of classical models from ancient Greece marked the best of Neoclassical art. Models and sculptures from Attica and Athens belonging to the fourth and fifth centuries were thought to be the ideal works that all artists should emulate and aspire for. Romantics, however, believed that true art was to be found in nature and the ‘common folk’ of the countryside. They held up novelty and individuality as supreme and rebelled against the oppressive, controlling forces of cultured society. The Neoclassicism movement began in France with the end of the ancient regime, or the old order of monarchy. Its preoccupation with Athenian democracy and Roman republicanism was associated with the ideals of heroism, clarity and stability that the Neoclassicists sought in their art. Napoleon Bonaparte used this style to embody his rule and enhance his image as a political leader. Jacques-Louis David, one of the most prominent Neoclassical painters, portrays in his Oath of the Horatii, an event that represented honor and self-sacrifice. Bonaparte emerged as a great patron for artists and sanctioned numerous triumphal arches to commemorate his victories. Arch of Titus is one of the prime examples of this trait of his. Jean-Auguste Dominique Ingres’s painting of Napoleon in 1806 is another rich example of the art of this period: the red velvet, the gold and the ermine all engulf the emperor, a characteristic opulence of the neoclassicists. America’s revolt against her co lonizers and the consequent effort at breaking away from the ‘Georgian’ style led to an adoption of Neoclassical sentiments. This is exemplified in Thomas Jefferson who was immortalized by Jean-Antoine Houdon in a marble bust. Romanticism spread through West Europe and the USA in the late eighteenth and early nineteenth centuries. It draws from the Gothic tradition, a longing for the

Meeting stakeholders needs Assignment Example | Topics and Well Written Essays - 2000 words

Meeting stakeholders needs - Assignment Example Stakeholders can be further subdivided into two groups: Internal stakeholders: people or group belonging within a business – owners, employees. External stakeholders: people or group belonging outside the business – debt holders, creditors, government, customers, community (BBC, 2013). 1. b. Diagram depicting the stakeholders in an organization (Source: BBC, 2013) 1. c i) Employees (internal stakeholders) in my organization are provided with bonus at the time of their monthly salary. They are also given performance based incentives/appraisals. In my field of work, where there is extensive use of chemicals, workers are given proper training as to how to use them safely and high quality equipments are provided to them in order to build a safe working environment. Customers (external stakeholders) are provided with good quality products and services, ensuring a timely and safe delivery of products. Customer feedbacks are constantly monitored. These are the tasks and respon sibilities assigned to us, as engineers, sales and shop floor operators of the organization. ii) Ensuring an effective communication between the internal stakeholders and the management is an important framework by means of which the former can convey their expectations and needs to the latter and through this the management extracts necessary detail to know the needs of the stakeholders in terms of quality, quantity, timeliness and cost. As far as the external stakeholders are concerned, keeping track of their feedbacks, as well as conducting timely surveys is one way of knowing their needs in terms of quality, quantity, timeliness and cost. 1. d A process involves set of steps and activities designed to perform a certain task in order to reach a specified objective. In other words it can also be described as â€Å"the way in which the abstract goal of putting customers first gets turned on its practical consequences† (Seethamraju, 2012, p. 537). 1. e. The difference between the cost of manufacturing a product and the amount received when that product is sold is termed as the value added to that product (Business Dictionary, 2013b). 1. f. In my field of work, re – works/repairs, defects, chemical waste, delays, poor material allocation, unnecessary material handling is considered as non value adding activities (Alwi, Hampson, and Mohamed, 2002). 1. g. i) I work for an organization which specializes in photo – etching. It is a process which produces complex metal parts with precise detail by adopting a tightly controlled corrosion mechanism (Precision micro, 2013). ii) Photosensitive polymers, metal sheets, stencils, chemicals, UV ray source are key inputs to a photo etching process (Leeweston1980, 2010). iii) The products derived from photo etching process are electronics packaging components, frets & harnesses, medical devices & implants etc. iv) Materials used as inputs (as mentioned above) are changed or used up by the process whereas the workforce involved/the activity involved in the process remains unchanged. v) The amount generated after the output product is sold less the cost involved in the production is the value added to the product. TASK 2 2.a.i. The different stakeholders involved in this incident can be classified into two divisions namely: Internal Stakeholders: The employees working for Swinton. External Stakeholders: The customer and the supplying insurance company. 2.a.ii. As

Leadership Essay Example | Topics and Well Written Essays - 2000 words

Leadership - Essay Example They have to sense the opportunities on the right time so that they can act on them. He highlights three important steps in order to become a successful leader which are to notice the opportunity, deciding about it and then determining as to what is to be done. This whole process requires interpretation and a leader should successfully be able to interpret. Bolman and Deals presents a somewhat similar situation of leadership in their article. They put forward that the most important aspect of leadership is the dealing with challenges. In other words the leaders have to act in the right manner to handle these challenges as Gallos has said. Bolman and Deals have further clarified the concept of Gallos by introducing the aspect of reframing leadership. Reframing according to them is a process through which leaders can analyze the situation from different perspectives. This process can help the leaders to take a competitive step by analyzing the whole situation and in other words carry o ut the process of sense making. Kouzes and Posner on the other hand put five principles which should be followed by the leaders to become a successful leader. Their view of organizational leadership revolves around these five principles. The leaders should model the way, inspire a shared vision, challenge the process, enable others to act and encourage the heart to be successful. Kouzes and Posner like other authors give a specific way through which they can be successful. In the principle of challenging the process they talk about experiments through which the leaders can sense as to what they have to do in the future. a.What are the primary differences?   The differences between their views is significant. Kouzes and Posner believe in following the five principles of leadership whereas Bolman and Deals believe in reframing leadership by analyzing a situation from different perspectives. Gallos on the other hand believes that a successful leader has to have the right sense making capabilities to take advantage of the situation. Kouzes and Posner give certain steps which can be further exemplified with other leadership styles. They give a step by step commitment process which has to be followed by the leaders whereas Gallos and Deals do not give a step by step process. b.How can B & Ds work and that of Gallos be used to strengthen the perspective of the Kouzes and Posner leadership model? Be sure to provide enough explanation to let me know that you understand the intricacies of each of these authors perspectives.    The work of Kouzes and Posner is a piece which gives specific guidelines to the leaders so that they can be successful. But on the other hand the theories of B & D and Gallos can be integrated into the work of Kouzes and Posner to strengthen it. The work of Kouzes and Posner revolves around the ethics of the leader and involves a lot of risks if they challenge the process as it may result in mistakes. It tells that all the workers should work as a team with the leader so that he can be successful. The leader should create a shared vision with his followers so that they are interested in working as much as the leader is. Power and discretion should also be shared by the leader so that their interest is created. And lastly encouragement is also necessary as put forward by Kouzes and Posner. All these steps are necessary for an effective leader but the process of reframing and sense making can be introduced in these

Embracing new media Essay Example | Topics and Well Written Essays - 500 words

Embracing new media - Essay Example Today, use of new media types has become common in almost every home where people use different media to transfer important information to each other. Positive and Negative Aspects of New Media Emerging new media technologies brings a number of considerable benefits to the people living all over the world, which make people replace old media with the new ones. Some of the main advantages of using new media technologies include improved connectivity, reduced distances, interactivity, low cost communication, improved business marketing, and broad and diverse audience. All of these advantages of new media are playing a considerable role in the life of almost every person. Low cost communication and social interactivity are two such features of new media, which attract a large number of people towards new media. New media technologies are also popular in the business world. Today, almost every company makes use of social networking websites and other new media types to reach new markets and introduce their products and services to a diverse range of audience. Along with a large number of benefits of new media, there also exist some negative viewpoints regarding use of new media.

High Stakes Testing Essay Example for Free

High Stakes Testing Essay Tests are a very important tool for measuring achievement; therefore, they should be part of a system which provides equitable learning access to all students. The No Child Left Behind Act of 2002 (NCLB) which requires states to develop accountability systems and provide assessment of the students’ performance in order to receive federal funding accordingly has led to the necessity of implementing large-scale testing. The goal of using these types of tests can be considered praiseworthy if the tests are designed in such a way that all students are tested on a curriculum they have had a fair opportunity to learn (especially racial and ethnic minority students or students with a disability or limited English proficiency) the tests are scored properly, taking into account that the test scores of those students with limited English skills should be interpreted in accordance with those limitations the tests are used appropriately. For example, a test that has been validated only for diagnosing strengths and weaknesses of individual students should not be used to evaluate the educational quality of a school. The public schools of North Carolina, for example, carry a very high-stakes accountability program known as The New ABCs of Public Education. which has had a major impact on curriculum, instruction, assessment, and school personnel throughout the state. The program requires: End-of-Grade Tests (3-8 and 10), End-of-Course Tests (on Algebra I, Algebra II, Biology, Chemistry, Civics Economics, English I, Geometry, Physical Science, Physics, U. S. History, NCCLAS ), Tests of Computer Skills, Competency Tests, Writing Assessments Grades 4, 7, and 10, IDEAÂ ® English Language Proficiency Tests. Each North Carolina school, as well as any school in any other state has to give itself an annual report card, with assessment results broken down by poverty, race, ethnicity, High Stakes Testing 2 disability, and English-language proficiency. In this way, the race for more and better information about school performance sets off. More attention should be paid to the quality of data educational authorities receive as it is a fact that there are schools which are painting a picture prettier than reality, thus misleading authorities, taxpayers and what is even worse, keeping students trapped in low quality institutions. Under NCLB, if schools fail to make adequate yearly progress on state tests for three consecutive years, students can use federal funds to transfer to higher-performing public or private schools, or to obtain supplemental education services from providers of their choice but this could not be possible if the low-quality institutions they attend remain invisible under misleading reports of pretended excellence. In many districts, raising test scores are the most important indicators of school improvement so teachers feel the pressure to ensure that test scores go up. Knowing that schools that fail for four to five consecutive years may face state takeovers, have their staffs replaced, or be bid out to private management some teachers narrow the curriculum and teach only what is covered on the test. There are many issues that should be taken into account when it comes to evaluating high stake assessment. One of them is the reliability of high stake tests which is definitely at risk when large subject domains (mathematics, language arts) are measured with relatively few questions and a narrow focus on skills and knowledge. Major decisions like getting a diploma or being promoted to the next grade require a balance of information including in-class performance, interviews, observation, projects, and class work. Perhaps the most important critical claim is that standardized tests do not measure critical thinking, problem solving, creativity, and other similar important aspects of intelligence. Students who are perfectly intelligent can perform poorly in high-stakes testing, and this can have serious consequences for the student as well as his or her school. High Stakes Testing 3 In my opinion, the first of the three most important issues in high stakes testing is the type of test used. Large-scale high-stakes testing programs are primarily focused on serving the goals of norming and selection rather than student mastery of content and problem-solving (Pellegrino, Chudowsky, Glaser, 2001). These two types of testing are almost impossible to reconcile. A second issue of great importance is assessment of learning versus assessment for learning (Stiggins, 2002) There is a distinction between high-stakes testing (assessment of learning) and the formative assessment techniques that teachers may use throughout the year to foster learning (assessment for learning). In the case of the former, the goal of the test is to measure what students know or can do. In the case of the latter, the goal of the test is to provide information that will improve student learning. The third most important issue is, in my opinion, the test / curriculum adjustment. Appropriate assessments measure the objectives set out at the classroom level and at the same time reflect curriculum (or content) that has been selected to reach the specified objectives. To sum up, any decision about a students continued education, such as retention, tracking, or graduation, should not be based only on the results of a single test, but should include other relevant and valid information. The classroom is the realm of the teacher. State tests do not tell teachers how to teach, they suggest what should be taught, so there is no reason why students cannot learn how to think critically, solve problems or develop their creativity. State tests are taken at the end of the year or course, so teachers have the opportunity to diagnose their students’ needs and work on their improvement so that by the time they sit for the tests they can feel confident and succeed as expected. It is only fair to use test results in high-stakes decisions when students have had a real opportunity to master the materials upon which the test is based and this cannot be achieved without an active and professional teacher.

DC Motor Speed Control

DC Motor Speed Control Abstract The point of this paper is to comprehend the attributes of open loop and close loop speed control for a DC engine. It additionally intends to demonstrate the properties of a PID Controller. Introduction Open loop and close loop control are two unique sorts of controlling the speed of the engine we constructed. These two sorts of control each have positive points and negative points, which we will attempt to research all through this paper. Most importantly, an open loop system works regardless of the output of the function. In restriction, a close loop control system react depending on the input and output values. Utilizing an Arduino microcontroller, we will run tests on this motor by changing some variables. This permits us to concentrate data about the responses of the control system. P, D and I remain for: proportional gain, integral gain and derivative gain. Their particular elements show up in the following section. Theory The transfer function of a first order system is given by the equation: :. Knowing that (k/a) the final value in RPM, and that the time constant is   1à ¢Ã‚ Ã¢â‚¬Å¾a. The transfer functions of the system can then be determined. In principle, corresponding, integral and derivative gain cooperate with a specific end goal to keep up the output to a set value. The corresponding gain applies an exertion that is relative to how far the value is from the set esteem. In any case, the nearer the set and value are the less exertion it applies on the system. The basic pick ups part is to try and out the time spent on each side of the set point. Last, the derivative gain controls the overshoot and goes about as a dampener when the value changes violently. Results Open loop test Fig 1: Open loop test 1 Fig 2: Test 2 time series plot Fig 3: Test 3 time series plot Fig 11: Simulink model of open-loop system The realistic information demonstrates a delay of 0.1s and the time taken to achieve 63% of the last esteem is 0.5s for each test. So the time steady is 0.4s for each test. At that point the transfer function of each of these system can be resolved:    ,   , . When rescaled to RPM units, these transfer functions are all equal to: Toward the finish of this section, one noteworthy weakness of open loop control system shows up. The open loop system doesnt take a gander at the output value, so it cant correct itself. Despite the fact that the system works, it depends for the most part on the clients involvement to conform the PID controls to the correct qualities to acquire the best outcomes. The proportionnal gain role is to direct the final value that the system comes to (the higher the gain, the nearer to the set value the systeme will be). Closed loop system test In the test where kp=1 that appeares on figure 4, the set point was 1000 RPM. Not surprisingly for this low estimation of the proportionnal gain, the last value is just around 4000 RPM. So we will increse the Kp to see what it does to the system. At the point when the estimation of kp expands, the exactness of the system get higher. On figure 4 the red bend demonstrates the outcomes for kp=2, the last RPM esteem has expanded to 6000 with an overshoot to 8000. Figure 4 obviously demonstrates that the greater kp is, the nearer the last esteem is from the coveted set point. Expanding the estimation of the proportionnal gain enhances the precision of the close loop system. The system begins to sway unmistakably for a proportionnal pick up estimation of 15, with a time of around 0.5 seconds (reference: figure 4, kp=15). On figure 5, the system seems to stabilize at 1 second and then reaches the set point value of 10000 RPM a around 8 seconds. Lets try to understand what is the relationship between the Kp and the Ki. On figure 6, the system goes into overshoot before backpedaling to the fancied estimation of 10000 RPM. The framework takes roughly 2 seconds to settle to its last value. Figure 7 demonstrates se reaction of thew motor with kp set to 1 and ki set to 10. It is recognizable that for a higher ki value, the reaction (in RPM) is swaying around the chosen value (10000 RPM for this situation), expanding its exactness with each period. On the off chance that ki is expanded to a higher value, the oscillation dont enhance in exactness as observed on figure 8. After around 5 seconds, the Dc motor has balanced out; At this point, the card touches the flywheel (see figure 10). The reaction is prompt, and the system tries to remunerate the loss of RPM has returned to the sought estimation of 10000, which it settles again around 7 seconds after the card touched the framework. This test demonstrates the fundamental favorable position of a close loop system, which is that if the output is changed, the input changes likewise to go back to the initial value. these tests comprehended the parts of every PID control. By tweaking the numbers, it is conceivable to streamline the framework so that the reaction has a negligible overshoot and in addition the speediest settling time conceivable. By abusing the outcomes, unmistakably a shut circle control framework is the best for this circumstance. Figure 12 demonstrates the best outcome acquired in the lab for set estimations of the PID controller As it shows on figure 12, expanding the estimation of the derivative gain keeps the system from overshooting. With this estimation of the proportional gain, the DC motor can settle rapidly (in around 1.5 seconds) around the estimation of 10000 RPM. To further build the exactness of the motor, the integral gain was set to 1.4. This empowers the system to make little oscillation around 10000 RPM without losing any exactness. Planning a PI controller in like manner to this table brought about a system that has great attributes: little overshoot, quickly revised, quick settling time and just a small error on the last estimation of the system.This table is exceptionally helpful with regards to designing the motor. Be that as it may, outlining a PID controller with this table is trickier as the derivative gain affects the way the system carries on. It can dampen the motor excessively, or take a little unsettling influence for a major issue and the system wont be as productive. The key is not to utilize a lot of the derivative. Conclusion In conclusion, the less complex outline of the open loop system makes it simple and modest to make, all things considered. Notwithstanding, the way that open loop system dont adjust to unsettling influences in the output is a noteworthy disadvantage. The adequacy of these system depends on the qualities picked by the user for for proportional, integral and derivative gains. close loop system are vastly improved at keeping up a desired target, for this situation the speed of the engine. By tweaking the estimations of every parameter of a PID controller, it is for all intents to make the system do precisely what it is intended to.However, the three type og gain must be set for each exact system, which makes outlining the close loop system more complex to do. References Document on moodle Open loop systems http://www.electronics-tutorials.ws/systems/open-loop-system.html Understanding D in PID control http://www.controleng.com/search/search-single-display/understanding-derivative-in-pid-control/4ea87c406e.html electrical4u, 2013. Speed Control of DC Motor. [ONLINE] Available at: http://www.electrical4u.com/speed-control-of-dc-motor/. [Accessed 9 February 2017]. Bishop, R.H. and Richard C. (Richard Carl) Dorf (1998) Modern control systems. Available at: https://capitadiscovery.co.uk/greenwich-ac/items/337549?query=Modern+control+systemsresultsUri=items%3Fquery%3DModern%2Bcontrol%2Bsystems (Accessed: 17 February 2017).

Reforestation Is Usually To Regenerate Forests Environmental Sciences Essay

Reforestation Is Usually To Regenerate Forests Environmental Sciences Essay If looked at from a long term point of view, reforestation is economically beneficial. One of the most obvious benefits is the supply of lumber and  wood products  in the world. Almost everyone uses wood in some way every day, and  selling  lumber creates a  great deal  of income. Secondary economic benefits from reforestation include job creation in forest management and increased property taxes on reforested land. Trees, when they decompose, enrich and add nutrients to the soil. This increases soil fertility and helps cash crops grow, which is a huge benefit for nations that rely on their primary sector. Against If looked at from a short term view, reforestation is very expensive and would be hard to carry out in poorer nations, where there is hardly any money to fulfill basic needs, let alone extra money to waste on schemes like reforestation. There is less land available for agricultural growth and human activities. Environmental Factor For Trees provide a natural habitat for other life forms, as a home and a food source. By the process of photosynthesis, trees capture and store carbon dioxide from the atmosphere, helping to reduce quantities of this greenhouse gas and mitigating the effects of climate change. Moreover, by controlling the flow of surface water and reducing the runoff of soil, trees can also help mitigate the effects of extreme weather events. This reduces the occurrence of floods and mudslides, particularly in areas susceptible to disasters. Trees can also reduce the risk of droughts by retaining water in the local environment and cooling local temperatures by shading the soil. Against Planting more trees means there will be less land for human activities. Planting artificial trees may mean a drastic change of habitats for specific sets of animals and plants. It takes a very long time for the trees to grow and produce something useful. Positive Impacts Reforestation is the reestablishment or expansion of a forest which was previously destroyed or degraded. The primary goal of reforestation is usually to regenerate forests, with the aim of restoring the environmental and economic benefits they provide, but reforestation activities can also provide a wealth of social benefits as well. Woodland provides ecosystems for wildlife, resources for humans and even modifies the climate. Replanting trees can help reduce erosion and nutrient depletion, keeping areas where rainforests grow fertile and reducing the likelihood of floods. Reforestation projects may also ensure the conservation of habitats for animals and plants. Some types of fauna may be useful for food, to improve medical science or have other potential advantages for society across the globe. Benefits of reforestation projects for those living in deforested areas include increasing the availability of clean drinking water, food, fuel and construction materials, as well as offeri ng employment, according to Eden Reforestation Projects.   Negative Impacts- Reforestation projects can be expensive, and a lot of work, time and money would be needed if the world were to plant enough trees to successfully combat their depletion. Eden Reforestation Projects highlights figures from the World Bank released in 2002, which stated that 15 million hectares of woodland needs to be planted every year at a cost of 20 cents per tree or more after inflation. It is very time consuming. Planting trees and waiting for them to actually grow may take years together. Reforestation policies may be hard to implement in some areas of the world.   Reforestation as a Solution- Through photosynthesis, trees remove CO2 from the atmosphere, thus reforestation can play an important role in offsetting carbon emissions.   The United Nations IPCC estimates reforestation could remove the carbon equivalent to about 10 percent to 20 percent of projected fossil fuel emissions by 2050.   Reforestation is the restocking of existing forests and woodlands which have been depleted, with native tree stock.   The term reforestation is like afforestation, the process of restoring and recreating areas of woodlands or forest that once existed but were deforested or otherwise removed or destroyed at some point in the past. The resulting forest can provide both ecosystem and resource benefits and has the potential to become a major carbon sink. The concept of forests as carbon sinks has drawn attention around reforestation as a possible tool in the fight against global climate change. Because trees draw CO2 from the atmosphere in the process of photosynthesis, they can potentially remove this excess greenhouse gas from the atmosphere and help fight global warming. Problems The main effect is an increasing global average temperature. This causes a variety of secondary effects, namely, changes in patterns of precipitation, rising sea levels, altered patterns of  agriculture, increased  extreme weather  events, the expansion of the range of tropical diseases, the opening of new trade routes.   As northern countries warm, disease carrying insects migrate north, bringing plague and disease with them. Indeed some scientists believe that in some countries, thanks to global warming, malaria had not been fully eradicated. Global warming is already strengthening heat waves. Nearly every part of the Causes Carbon overload is a result of human activities. When humans burn fossil fuels, carbon dioxide is released into the atmosphere, where it traps heat. One of the first things scientists learned is that there are several greenhouse gases responsible for warming, and humans emit them in a variety of ways. Most come from the combustion of fossil fuels in factories and electricity production. The gas responsible for the most warming is carbon dioxide (CO2). Other contributors include methane released from landfills and agriculture, nitrous oxide from fertilizers, gases used for industrial processes, and the loss of forests that would otherwise store CO2.   The  atmospheric  concentrations of these   greenhouse gases   have significantly increased since the beginning of the industrial revolution. This is mainly due to human activities, such as the burning of  fossil fuels,  land use  change, and agriculture. For instance, the atmospheric concentration of carbon dioxide has been growing faster in the last ten years than it has been since the beginning of continuous measurements around 1960. United States will have significantly more of 100o late this century. The water will become warmer and there will be more hurricanes. The polar icecaps are melting at a high rate. The rising sea levels will cause more floods. The trees will dry up and cause wildfires. Desertification will take place. There will be increased volcanic activity. Species of exotic animals will get wiped out. All our food and water supplies will be diminished.   

Role of Penelope in Homers Odyssey Essays -- Homer Odyssey Essays

The Role of Penelope in Homer's Odyssey The character of Penelope in Homer's Odyssey has served as an archetype of femininity proper. Her physical attributes, while comely by even the most demanding standards, are veiled. Her intellectual attributes are veiled too. She seems more often than not to wear a veil of tears (for her man) or a veil of silence (for her own wishes), or ineptitude (in her dealings with her son). She is certainly no Helen. She is not flaunting or whore-ish. She is not unconcerned with the needs of others, nor flippant about marital bonds, nor the loyalty of her heart. She does not steal the show, as Helen does time and again when she upstages her husband (who, by the way, may be a bumbler in the presence of his wife) in her attempts to control the situations in which she finds herself. Penelope is no Helen. Penelope is the archetype of femininity proper in every western misogynist's dream. However, this archetype is nothing more than fantasy. Penelope's veil does not need to be understood as a sign of her absence, or her impotence, or her archetypal femininity. If it were, how could we explain that Penelope can accomplish against great odds staying married to Odysseus, awaiting his return, reigning over his kingdom in his absence, all the while protecting the well-being of her son? One could argue that Penelope was not responsible for the outcome of these events, but rather merely the recipient of the forces of the universe that existed in her life. If this is the case, namely that Penelope never acted as an agent in the shaping of her own destiny, then why does Homer even bother telling us anything about Penelope as he tells us about Odysseus? To this I would agree, countering only on the grounds... ... the art of reflexive rhetoric acts only on impulse, or fails to act at all. While Penelope certainly has moments of all three (impulse, failure, and deliberate action), her impulse and failure only serve to dilate (not Subjugate) the sense of her freedom and power in her deliberate moments. Moreover, far from dehumanizing Penelope, (casting her away as absent/impotent/feminine), the wide range of her intellectual and emotional responses makes her a more human character than the constant and predictable Odysseus. The purpose of this paper is not to uncover Penelope, stripping her of her veil, leaving her exposed and vulnerable to the cold stare of analysis. Rather, it is to cultivate an imagination that can look upon the veiled Penelope and respect that which is covered so alluringly: her reflexivity, her rhetoric, and the cunning of her feminine deliberation.

The Impact of Media on Children Essay -- Television Censorship Media E

The Impact of Media on Children Stan, Kyle, Catman and Kenny - four-foul mouthed third graders who abuse each other and find delight in making fun of authority figures. Yet they possess a dumb innocence that makes their bad behavior forgivable to anyone with an honest memory of their childhood. Most parents do not approve of the bleepable expletives that fly out of the kids mouths on ‘South Park’ or the fact that Kenny dies violently in every episode. A lot of people want shows like this to be censored or taken off of the air. Parents try to shelter their children too much. They should let them experience life in the real world and not censor everything that they disagree with. Some shows can and cannot be shown on television because of their content and some parents want select shows off of the air because of their language, violence and profanity, but we as individuals should be able to choose what shows we want to watch. Television networks have a hard time deciding what shows they want to put on the air. They have to put a lot of thought into picking the correct shows to draw in the attention of the viewer. They first have to realize what type of audience they want to have. If it is a network like Nickelodeon, then they will want to look for something a child would be entertained by. If it is ESPN, then they would want something that the sports fanatic would love. Another point that they want to have in a good show is how it relates to reality. Every television show needs some reality. If the show’s content is meant to be able to happen in real life, then it should look realistic. If the age group will relate to the show’s topic is also put into consideration(Nesbit). Networks also have to figure out if the show is useable or not by seeing how much violence, language and profanity. Again they have to consider the show’s target audience. There wouldn’t be the same amount of violence allowed to be shown on ‘Barney’ as there would be allowed on ‘America’s Most Wanted.’ Television has now put a rating on TV shows. It is based on the same principal that the rating system of movies is. In movie theaters, G means the movie is suitable for all ages, PG means some material is not suitable for pre-teenagers and parental guidance is suggested, PG-13 means that parents should be strongly cautioned to give special viewing guidance to those under the age of ... ...not be able to prohibit the viewing of certain shows. Parents should be the ones making the decision of their child’s viewing. Even if the networks do censor shows, doing so will not make a big difference on anyone’s life. If parents want to keep their children innocent then they will never be able to see the light of day because there is violence happening around us at all times. In the First Amendment, there are five freedoms mentioned: exercise of religion, press, assembly, petition to the government, and speech. If they censor television, then they are breaking that amendment by not letting everyone have freedom of speech (Nesbit). We cannot protect all of the children in the world by censoring a few television shows. If anyone is at fault for exposing their child to the bad in the world, it is their parents. Remember what the 8 year old said about South Park’s swear words, â€Å"My daddy says them every single day† (Newsweek 60). It is the parents’ choice if they want to protect their children from all of the violence and profanity that is out there, it is in no way a choice of television networks. Everyone has a right to speak their minds and not have their thoughts censored.

My Childhood Fear Essay

Why do people have fears? Why do we let fears control our lives? I never thought I would ever get over my own fears. These fears made my childhood very difficult and hard to deal with. When I was a kid, I was scared of spiders. As great as my parents were about letting their kids explore the world and letting us develop our own opinions about the organisms we encountered, I think my fear of spiders was largely my dad’s fault. He still tells me stories about how our house would have been â€Å"overrun with black widows – overrun!!† if he hadn’t hauled a can of Raid out into the backyard and sprayed the heck out of every black widow he found once a week. He talked about the sun spider (not a true spider, but still an arachnid) in the laundry closet with a hint of fear and has told me the story with a spider several times. It goes like this. One night, I called out to my dad, telling him that there was a spider in my crib. He looked around and didn’t see anything, so he told me I was dreaming and should go back to sleep. A few minutes later, I called out again, saying that there was a spider in my bed. He looked again and still didn’t see anything. I kept insisting there was a spider, so he eventually started pulling off blankets to prove that there was no spider. Of course there was a spider, THE BIGGEST BLACK WIDOW OF ALL TIME! Or at least that’s how my dad tells it. You’d think this spider was about to devour his beloved firstborn, that I was lucky he was there to save me and vanquish the black widow foe. He wouldn’t ever admit it, but these sorts of stories have led me to believe that my dad migh t have a touch of arachnophobia. When my dad, who is rather fearless and tells stories of brave encounters with rattlesnakes and an angry swarm of yellow jackets, actually showed any sort of fear, it sort of rubbed off on you. So, I was scared of spiders too. I remember growing up thinking that most spiders were dangerous, that killing a spider was better than risking being bitten. I used to be so scared of spiders that I’d have nightmares about them lurking under my blankets. I would wake up in a panic and start ripping off the covers to prove to myself that there wasn’t actually a spider in my bed. I knew there wasn’t a spider in my bed, but then again†¦ My dad had told me that story about the black widow in my crib, so maybe my subconscious mind was trying to tell me something†¦ As I became more and more interested in insects, I learned that the vast majority of spiders really weren’t going to hurt me. I knew that the wolf spider crawling up the wall or the little harmless brown spiders in the basement weren’t going to do anything to me, but the fear persisted. I felt a little stupid for being scared of spiders. But I couldn’t help it. They bothered me. When I was going to school, in the city of my birth, I was imagining that black widows lurked in every corner and I would have daily encounters with all manner of huge spider. Every now and again I would envision a spider crawling up the back of my couch while I was doing homework or something and it would make me shiver just a little. So, how did I get over my fear of spiders? I don’t know how or why it worked, but I told myself to ignore the spiders and suddenly they stopped bothering me. No more spider nightmares! They can crawl all over me and I don’t care. Black widows are beautiful spiders and I love to watch them. I enjoy seeing the big orb weaver spiders when I’m in the sorts of habitats where they’re found. Sun spiders – spectacular animals! And who doesn’t love a good jumping spider? I might not pick spiders up, just in case I misidentify one I shouldn’t handle or have a strange reaction to tarantula hairs (those things make me itch like mad!), but I’m perfectly okay with spiders living in and around my house. Sometimes I knock their webs down as I dust, but otherwise they’ve got a pretty good thing going living with me. I just don’t care that they’re there. All in all, I am happy I went on that field trip. Forcing myself to walk through the spiders to get to the pond seems to have done me a world of good. Now, if only I could get over my fear of centipedes†¦

Loyalty Program Essay

So the first question is: What is Cabo San Viejo’s long term vision? Was the company directing its activities in overall achievement of this vision? The vision of the company was to help people live healthier lives. Initially there was a gap between the operational objectives of making people lose weight by way of low calorie diet and the vision of getting people to live healthier lives by inculcating sustainable lifestyle ways. However, this gap had been bridged but the positioning gap remained. Who were Cabo San Viejo’s targeted customers? Was there any gap between targeted and actual customers? If we go by the vision statement, anybody wanting to live a better and healthier life was Cabo San Viejo’s targeted customers. These could include smokers, obese men and women, even obese children, stressed couples or singles, workaholic professionals, over worked top executives and managers etc. However, Cabo San Viejo was attracting mostly females (70%-80% of the guests) with an increasing average age over the years, the last average being 57 in the year 2004. Thus, mostly older females were visiting the resort who wanted to indulge themselves and feel better about their body and themselves. Also, their household income was high. Comparing this with the summer guests, the latter group had less income and was also comparatively younger in population. Thus, we can link the age, income level and affordability. Usually younger people are less wealthy and thus find such vacations expensive. Not only this, the perception of Cabo San Viejo first as a fat camp and then as a boot camp was discouraging people to come there. Also, 67% of guests came through word of mouth indicating that the above line marketing was performing poorly. Campaigns targeting specific groups of people showing indulgence in activities of their interest like hiking for young crowd, spa treatment for women, consultation for couples etc would be likely to bring out the varied health solutions offered by Cabo San Viejo. What were the needs of the guests at Cabo San Viejo? Was there any gap in meeting the needs or their expectations? The individual needs of the customers varied quite a lot. To understand and cater to the needs of the customers, the company had efficiently trained its reservation staff who helped customers choose the appropriate package as according to their goals and objectives. The very fact that 95% of the customers rated their experience as either very good or outstanding shows that Cabo San Viejo was operating efficiently. However, if Cabo San Viejo was to target a more demanding and younger customer base in future, it would have to exceed is current delivery promise. The needs have been met but the expectations of repeat customers have not been satisfied some of whom have expressed their resentment for not being rewarded for their continued patronization. Therefore we have recognized: Perception of Cabo San Viejo as a boot camp needed to be changed. †¢Young customers needed to be attracted. As they had higher expectations and smaller pockets, loyalty program needed to focus on value proposition by means of discounts etc. †¢Older customers were mostly wealthier and would not be looking for a value deal like the younger customers.   We need to firs consider the present loyalty situation in order to determine where Cabo San Viejo stands and how it may gain by implement a loyalty program. What was the loyalty situation? Cabo San Viejo had around 5000 repeat customers each year which a healthy figure is making up about 60% of the total arrival figure. Around 3500 new guests arrive each year of which 32% revisited within 5-6 years and 62% of repeat visitors returned again within 5-6 years. The primary reason for not returning was the high costs. Here we reiterate that to attract more repeat customers, value must be offered. In order to measure the impact, we first need to understand the reasons for implementing a loyalty program. Why does Cabo San Viejo need a customer loyalty program? †¢Retention: One of the primary reasons for most loyalty programs is o retain the loyal customers by appreciating them and the business they generate for the company by making them feel special and good about their association with the company. †¢Offer enhanced value proposition: A loyalty program which offers a value deal to its customers who need it will get Cabo San Viejo more patronization. However, it is to be understood that not all customers need or expect value deals. Enhanced Satisfaction: Recognition by way of loyalty program makes a customer feel good and thus enhances satisfaction which in turn leads to more positive word of mouth. †¢Positive Word of Mouth: Around 60% of Cabo San Viejo’s customers called in for inquiry based on word of mouth. †¢Enhance image as a responsive company: Cabo San Viejo explicitly encourages customers to complain if unsatisfied. It is through such feedbacks that Cabo San Viejo has got to know that customers expect such a program implementation. Whenever a company asks for and receives complaints, it is best to respond or may lead to customer resentment. Counter Competition: If not rewarded for loyalty, customers may switch to other competitors. How much is the desired/expected impact? Having analyzed this, we now estimate the impact. The impact of a loyalty program is usually incremental and observed over a period of time. The expected increase in retention is say, 10%1 over a period of say, 5 years2. Also, people coming from reference is expected to increase over the years enabling the company to cut marketing costs elsewhere. 1The expected retention percentage is found either based on internal company data or industry expert advice. Here, in the absence of both, we make a rough estimate. 25 years has been estimated as the minimum period to measure impact since most customers make repeat visits within a span of 4-5 years from their last visit.   Since our customer segment mainly consists of: †¢Highly affluent older people (mostly women) with focus on being appreciated by made to feel special as a treat for loyalty †¢Not so affluent younger people with focus on reducing per visit costs as a treat for loyalty, we would be having different approach to meet the different expectations of the customers. For this, we propose a tiered reward structure. Before we propose the design, the few things we kept in mind were Quality Offerings (the offering is kept in line with quality perception of services at Cabo San Viejo), Cash Value( to be determined as a percentage of what customer spends on earning the reward), relevance(the reward must be relevant for the customer segment in question), redemption choice, convenience( ability to easily redeem the points) and communication( all participants must be kept well informed) THE PROGRAM A loyalty club card is to be issued to all customers including new customers. The club cards are to be of three variety depending on the cash amount spent by the card holder. Minimum Cash SpentRewards offeredExplanation $3588(4 Night stay) if loyalty card was sought at Palm Springs or $500(services) if loyalty card sought at Day Spas(since these would represent the profitable customers for a loyalty program)A silver club card is to be issued. In Palm Springs, for every $100 spent on room charges, customer earns 1 point and for every $50 spent on other services (massage, physiotherapy etc. ), the customer gets 4 points. This card will also earn points at Cabo Day Spas where each $50 spent will earn 4 points. No other frisbies would be offered. Self redeemable only. †¢$50 chosen as minimum money to be spent as all services of Cabo is higher than $50. †¢More points earned on usage of other services meant to encourage guests to use varied services. †¢Cabo Day Spas and Palm Springs program integrated for convenience and for more frequent touch points with the company $5,832(7 Night Stay) if loyalty card was sought at Palm Springs or $1000(services) if loyalty card sought at Day Spas(since these would represent the profitable customers for a loyalty program)A gold club card is to be issued. In Palm Springs, for every $100 spent on room charges, customer earns 1 point and for every $50 spent on other services (massage, physiotherapy etc. ), the customer gets 5 points. This card will also earn points at Cabo Day Spas where each $50 spent will earn 5 points. Cocktail/Mock tail to be offered as complementary drink on arrival to Palm Springs or A complimentary pedicure/manicure (or such other low cost service) offered redeemable within 3 months at Day Spa only if total spent amount in the last month was $1000 or above. Redeemable by listed family members. It is to be understood that the gold card segment is more profitable than the silver card segment. So it is offered better deal. †¢Also, the complimentary treatment at Day Spa redeemable under 3 months will ensure a repeat visit. $7788(7 Night Stay) if loyalty card was sought at Palm Springs or $1500(services) if loyalty card sought at Day Spas(since these would represent the profitable customers for a loyalty program) A platinum club card is to be issued. In Palm Springs, for every $100 spent on room charges, customer earns 1 point and for every $50 spent on other services (massage, physiotherapy etc. , the customer gets 5 points. This card will also earn points at Cabo Day Spas where each $50 spent will earn 5 points. Cocktail/Mock tail and flowers to be offered as complementary drink on arrival to Palm Springs or A complimentary service in the range of $80 offered redeemable within 3 months at Day Spa only if total spent amount in the last month was $1000 or above. Redeemable by listed family members. Besides, a formal program, it is very important that a high degree of personalization is involved in case of platinum and gold card holders which are the most valuable segment.

Reliance Fresh Essay

Reliance Retail a convenient store format, is governed by the Mukesh ambani and is the most important part of Reliance Industries retail Business. It also comprises more than 2000 reliance stores(October 2014) all over the country. The outlet sells foods, groceries, apparel s and footwear. A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and accommodates catchment area of one to three Kilometers. Reliance retail is spread over 155 cities. History of Reliance Retail The Reliance Retail had to face various difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news focusing on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super market play focusing on various categories like IT, consumer durables, home, FMCG and food. The retail company of Reliance may not supply the vegetables and fruits in a few states, the Reliance Fresh decided to not to race with local wholesalers partly because of the incapability to maintain a healthy supply chain. The first ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively low price. Subsidiaries and Divisions: 1.Reliance Fresh: Retail outlets of fruits, vegetables &groceries. 2.Reliance Digital: Consumer electronics retail stores. 3.Reliance jewels: Jewellery 4.Reliance Timeout: Stores of books, music, movies 5.Reliance Market: Wholesale cash n carry Objectives:- To provide high quality products for the customers. To reduce spoilage through its supply chain & logistic networks. To enrich  customer’s shopping experience through customized offer & ‘value for money’ merchandise. To foster relationship with partners. To increase agribusiness in india and timely payments to farmers. To reduce gap between customer and manufacturer.

Hyundai Creative Brief

I. Market Info a. In September 2012, Hyundai had sales of 11,403 with YTD sales numbers reaching 107,612. This accounted for a 12. 9% Canadian market share to date. The YTD for September 2012 sales of the electric vehicles available in Canada are as follows: Nissan Leaf – 196 units (up 367% from 2011), Mitsubishi i-MiEV – 165 units , Chevrolet Volt – 927 units (up 548% from 2011). Of the 1,305,538 cars sold to date in Canada, electric car sales accounted for 0. 0099% of total car sales. According to these numbers, Canadians are not embracing electric cars at a significant rate, however the World Wildlife Fund of Canada is aiming to have 600,000 EV’s on Canadian roads by 2020, accounting for 10% of all car sales. The WWF intends to do this by: * highlight environmental benefits of EVs * support improved access to EVs and EV infrastructure achieve competitive pricing with conventional vehicles * expand travel freedom for EV users with infrastructure and trav el partnership options * provide Canadians with positive EV information and experiences Government agencies have also offered incentives for buyers and owners of EV’s for example; the Ontario government is offering a rebate between $5,000 and $8,000 as well as a Green license plate which enables owners to use High-Occupancy Vehicle lanes, even if there is only one person in the vehicle as well as future access to public recharging facilities and parking at GO station and government lots. . Brand Profile Hyundai vehicles run the gamut from budget cars to luxury sedans to commercial trucks. South Korea's leading carmaker, Hyundai Motor produces compact and luxury cars, SUVs, minivans, trucks, buses, and other commercial vehicles. Its cars are sold in 180 countries through some 6,000 dealerships. Hyundai generates about half of its sales in South Korea, but its vehicles are also popular in emerging markets such as China and India. The company operates a dozen manufacturing plant s in China, the Czech Republic, India, Russia, South Korea, Turkey and the US. Hyundai also owns a 34% stake in Kia Motors.Some key benefits of the Hyundai brand are: * Modern, premium, affordable mentality towards car design * Hyundai backs their product with an excellent warranty and service. * Heavy investment in design and promotion * Focus more on explaining a car's history, its value and its strengths, rather than just talking about price Hyundai’s brand reputation hasn’t always been the greatest and has only increased within the last 5 years or so as Hyundai made the switch from making cheap, economical cars to affordable, modern, premium and reliable cars that are fun to drive, luxurious and backed by an excellent warranty.Some issues Hyundai faces are: * Poor reputation in regards to reliability * Poor reputation in regards to build quality * Not known for making sporty or luxurious cars * Overcoming well-established brands such as Toyota, Honda and VW c. Bran d Proposition – Hyundai’s brand slogan â€Å"NEW THINKING. NEW POSSIBILITIES. † reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking.All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. d. Brand Position – Hyundai’s brand direction â€Å"Modern premium† does not just mean luxury cars; it is about providing new values and experiences to yet more customers of today through ways that are unique to the brand and which go beyond what customers expect by combining exceptional performance with reasonable price and emotional elegance.Being simple but perfect, staying faithful to the basics yet different from the others, and not forgetting the big picture while paying attention to the smallest details; developing cars that cater to the diverse lifestyles of customers and propose an advanced automobile life and culture; enriching the lives of customers who have an active and positive approach to life—that is the Modern premium of Hyundai Motor Company. e. Positioning Statement – For the Earth-conscious, high-mileage driver who wishes to be whisked away in a safe, fun and environmentally responsible way.Hyundai Fuel-Cell powered cars will get you where you need to go, regardless of the distance, with very little impact on the environment and your wallet, giving you the confidence of knowing you’re the smartest person on the road. f. Competitor’s Profiles Honda – YTD for September 2012, Honda owned 9. 0% of the Canadian market. Some Honda brand strengths include: * Well known for reliability * Consumers will buy a Honda regardless of their level of luxury, sportiness, features or price. * Loyal customer base/repeat buyers * Consumers will rarely shop around if their first choice is a HondaBrand weaknesses include: * Have rested on their laurels * Very few innovative or exciting products * Redesigned the 2012 Civic after 1 model year because of lack of innovation * Rely on brand loyalty to drive sales Honda utilizes the same media as most other prominent brands in the industry. They have a strong presence both online (through social media websites as well as their own homepage) and in print (many ads in newspapers and magazines). They also invest heavily in televised ads and billboards. Honda has positioned themselves as â€Å"a company built on dreams.And these dreams inspire us to create innovative products that enhance human mobility and benefit society. † Toyota – YTD for September 2012, Toyota owns 11. 8% of the Canadian market. Toyota brand strengths – * Synonymous for reliable cars * diversified product range * highly targeted marketing and a commitment to lean manufacturing and quality * Loyal customer base * Customers will rarely shop around before purchasing a Toyota Weaknesses – * Massive recalls and lawsuits over the past few years * Boring styling and performance Recognized mainly for economy and not performance * Slightly older buyer demographic Toyota utilizes all of the traditional methods of media, much like Honda does. * Print * Social Media Networks * TV and Billboards * Own homepage g. Target Market Profile – * Similar to early adopters of hybrids, early adopters of EV’s will be young, very high income individuals — adoption is already being popularized by high-profile celebrities * Average incomes are expected to be in excess of $200K HHI who already own one or more vehicles Early Majority Profile * View the product as â€Å"Green and lean† * Top purchaser influence is: Reliability * Household income: $114K * Gender: 67% Male * Location: Urban and Suburban * Ages 40-45 Non-adopter profile * View the product as â€Å"Expensive† * Household Income $54K * Gender: 49% Male * Location: Suburban and rural Barriers to Adoption Include – * Price and cost of ownership * Familiarity with â€Å"clean† technologies * Size of the vehicle(too small) * Fuel cell infrastructure * Brand II. IMC Objective This IMC campaign must address the issue of the barriers to adoption that fuel-cell powered automobiles face.The IMC campaign must prove to the consumer that the high initial cost, range of the vehicle, fuel-cell filling station infrastructure and most importantly, that green technologies much different than the standard gasoline engine should not be a barrier to adoption as the cost of ownership is relatively low, the environment benefits greatly from zero-emissions vehicles, fuel-cell powered vehicles do not limit range like electric vehicles do and that a fuel-cell powered vehicle is a viable, and just as convenient al ternative to the gasoline-powered car. ——————————————- [ 1 ]. www. goodcarbadcar. net/2012/10/september-2012-canada-auto-sales-brand-rankings2. html [ 2 ]. http://www. goodcarbadcar. net/2012/10/september-2012-ytd-canada-auto-sales-rankings. html#more [ 3 ]. http://www. northumberlandview. ca/index. php? module=news&type=user&func=display&sid=17939 [ 4 ]. http://news. ontario. ca/mto/en/2010/06/ontario-paves-the-way-for-electric-vehicles. html [ 5 ]. ttp://worldwide. hyundai. com/WW/Corporate/CorporateInformation/BrandSlogan/index. html [ 6 ]. http://worldwide. hyundai. com/WW/Corporate/CorporateInformation/BrandSlogan/index. html [ 7 ]. http://www. goodcarbadcar. net/2012/10/september-2012-canada-auto-sales-brand-rankings2. html [ 8 ]. http://corporate. honda. com/about/ [ 9 ]. http://www. deloitte. com. br/publicacoes/2007/MFG. Gaining_Traction_customer_view_of_electric_vehicle_mass_a doption. pdf