McDonalds and Globalization Essay Example | Topics and Well Written Essays - 3000 words

McDonalds and Globalization - Essay Example McDonalds is a chain of restaurants working in collaboration to deliver their customers with the best product. It also follows the concepts of globalization. This essay would discuss an ethnographic study in McDonalds as it affirms or refutes the claims made about globalization. Ethnographic Study McDonald’s is one of the biggest fast food restaurant chains around the globe. Franchising is the key success factor behind the international success of McDonald’s. The global strategy of franchising McDonald’s is to involve local people and translate the US brand culture to the local culture and values of products and services offered. The integration of local values and cultural elements into the flexible working environment and structure of McDonald’s, help in developing the standards of the food chain with reference to customer’s loyalty and satisfaction.... McDonald’s values, hence, comprise of strategies which uphold the customers’ values. Their advertisements and marketing campaigns include slogans like ‘our community’, ‘our commitment’ etc. and symbols like a smile, happy and fresh look and so on. The idea of community greatly influences the customers at McDonald’s as this word provides them with a feeling of care and trust. Cleanliness, quality and timeliness are some other key values that were emphasized by the management every now and then. The claim of McDonalds to support charities also make a good impression on the customers, however, the quality and value of food along with comfortable environment of the franchise were the key components of success of the business. The division of labour as I observed comprised of more female staff than male. The reason behind such distribution of labour may be the timings that I chose to work in. The day timings may be more of comfort for the fem ale staff and the night shifts might have more male members than female. Around 14 workers worked at a time excluding the managers who were responsible for the operational and strategic decisions related to the franchise. The jobs were distributed in various categories as per the skills, competence level and qualification of each employee. Cashiers, food packing staff, food making staff, cleaning staff, employees dealing with drive-through customers, cashiers and supervisors were all working to avoid any mishaps and quality compromising act (McDonald's goes ethnic 2010; Whats Eating McDonalds 2009). The customers included different age groups, genders, ethnic classes, social classes and cultural backgrounds. Children were more likely to opt for kids’ meals like happy meals which include toys for the children that