AtlantiCare and the “Voice of the Customer” Essay Example for Free

AtlantiC be and the Voice of the Customer EssayIntroductionLocated in southeastern New Jersey, AtlantiC be is a nonprofit organization that provides acute and chronic health care services in the pursuance areas cancer, trauma, cardiac care, stroke, behavioral health, urgent care, hospice, home care, family medicine, occupational medicine, nestling care, early learning, and mission care for the homeless. Because of the nature of the services it provides quality is essential at AtlantiCare, and the organization delivers it. In fact, AtlantiCare applies the principles of total quality so comprehensively and consistently that the organization has received the prestigious Malcolm Baldrige National Quality Award. At the core of AtlantiCares quality program is a process the organization calls the Voice of the Customer. This is a five-phase process utilize to make the organizations patients partners in its continual-improvement efforts.Voice of the Customer identifies patient require ments and then makes sure that AtlantiCares services satisfy these requirements. The companionships customer focus does not stop with external customers. It also includes internal customers-employees (Goetsh Davis, 2011). meat quality is not a concept any more in day to day operations at AtlantiCare. It is part of the management team work ethic and philosophy, and the rest of the nonprofit company staff. AtlantiCare applies the principles of total quality in such a way that not only takes care of its customers, but also its internal customers. By doing so, the company has achieved organizational excellence. The case that follows is astir(predicate) the stairs taken by the administration at AtlantiCare and also the lessons learned by the executives and the staff to become a world-class health care provider.QuestionsAtlantiCare has learned how to pass on the principles of effective communication in a Total Quality setting. If total quality is the engine, communication is the oil that keeps it running. Much of what total quality is all about depends on effective communication. Without it, total quality breaks down. Some of the key elements of the total quality concept are customer focus (internal and external), total employee involvement and empowerment, leadership, teamwork, end making, problem prevention, problem solving, and conflict resolution (Goetsh Davis, 2011). The core of the AtlantiCares Total Quality arranging is a process called the Voice of the Customer. This is a five-phase process apply to make the organizations patients partners in its continual-improvement efforts. Voice of the Customer identifies patient requirements and then makes sure that AtlantiCares services satisfy these requirements. The part that AtlantiCare applies perfectly thoroughly is the focus in its internal and external customers.This approach has giving the nonprofit company the information necessary to fix its mistakes and to reengineer its process, so AtlantiCare kee ps its customers satisfied. Basically, what AtlantiCare does is to listen to all the stakeholders, following the principles of effective communication message received, message understood. To listen responsively, managers and employees must learn to simultaneously use their ears, eyes, brains, and hearts. Responsive listening can pay substantial dividends for managers in a total quality setting (Goetsh Davis, 2011). PepsiCo and IKEA are among the top companies were people wants to work at. It is not only because these companies have a recognized name or they are multinational companies. It is basically because these two companies also apply Total Quality programs where listening the suggestions and concerns of its employees and customers is a very big component.According to IKEA Welcome privileged 2012 report they in many markets we are the employer of choice, and latest end points from our co-worker satisfaction survey, VOICE, show a very high level of satisfaction among our co- workers. The VOICE result also identifies areas where we can improve. IKEA is listening actively. They remunerative attention to their employees. They are sensitive to the information they receive, and also they act in consequence. They are being creative by developing programs to help their employees to grow and develop. In 2012, PepsiCo was listed among the Top 25 Worlds Best Multinational Workplaces by the Great bit to Work contribute(PepsiCo, 2012). PepsiCo is always looking for talent and sustainability for them it means to invest in their associates to help them succeed providing a safe and inclusive workplace globally and respecting, supporting and expend in the local communities where they operate.In all of their markets, they are developing the talent of associates, preparing them to lead PepsiCo into the future. Through PepsiCo University and online courses offered by their global functions, more than 8,000 of their associates completed more than 11,500 courses in 2012 . The professional development they offer to their associates enables them to develop the skills, capabilities and mindsets needed to drive sustainable financial performance and value creation. PepsiCo is combating the inhibitors of listening by providing to its employees with opportunities of professional development.ConclusionIn order to have a Total Quality program that works effectively it is important to put at the core of the program the communication piece. peculiarly the information that is brought and communicated by the customers is the piece that has to have a mechanism that assures that it is inputted in to the Total Quality program. In the case of AtlantiCare, the nonprofit company has a system in place that voices the suggestions, complains, and demands of both customers external and internal. The core of the AtlantiCares Total Quality system is a process called the Voice of the Customer. This is a five-phase process utilise to make the organizations patients partner s in its continual-improvement efforts. Voice of the Customer identifies patient requirements and then makes sure that AtlantiCares services satisfy these requirements. The part that AtlantiCare applies perfectly comfortably is the focus in its internal and external customers.In the case of IKEA, the company has its own program called the VOICE. The VOICE result also identifies areas where we can improve. IKEA is listening actively. They paid attention to their employees. They are sensitive to the information they receive, and also they act in consequence. The area where this program could improve is in the external customer. According to this program they are only surveying the employees, but they are not taking in consideration the important information that the external customers have and can be used in the companys advantage. On the other hand, in 2012, PepsiCowas listed among the Top 25 Worlds Best Multinational Workplaces by the Great Place to Work Institute (PepsiCo, 2012), which means PepsiCo takes care of its internal customers.In all of their markets, they are developing the talent of associates, preparing them to lead PepsiCo into the future. Through PepsiCo University and online courses offered by their global functions, more than 8,000 of their associates completed more than 11,500 courses in 2012. PepsiCo provides for its employees professional developing opportunities and career growth, but they do not have a program in place that assures that its employees are providing information that could help the company. Less say they are not putting communication at the core of its Total Quality program. Finally, both companies could learn something from AtlantiCare by implementing Total Quality programs that included their external customers. Especially in the case of IKEA that sells directly to the final consumer.ReferencesDavid L. Goetsch, Stanley B. Davis. (2011) Quality Management for Organizational Excellence Introduction to Total Quality, (7th Ed .) Upper Saddle River, NJ Pearson Education IKEA Group (2012). Welcome inside 2012.Retrieved fromhttp//www.ikea.com/ms/en_US/pdf/yearly_summary/ys_welcome_inside_2012.pdf PepsiCo (2012). Annual Report.Retrieved fromhttp//www.pepsico.com/download/PEP_Annual_Report_2012.pdf