The evaluation of the methods used by US Airline Company to increase Essay

The evaluation of the methods utilize by US flight path Company to increase customer sales in the competitive market - Essay ExampleThe challenges ladder from high fuel prices to entry of small industry players offering lower introductory prices to clients (Pfeffer, 2012). What makes some exhibit more sales over the others is the customer satisfaction initiatives employed to encourage repeat business. This proposal analyses and evaluates the methods used by American Airlines, Southwest Airlines, Air Tran and Virgin America to increase customer sales in this increasingly competitive market.Airline companies under study, the operational challenges facing this industry, methods used by one study Airline Company to increase sales and the methods used by two smaller companies to increase sales.Interviews with the go along company management on the methods used to increase customer satisfaction and eventual sales. This is used as it allows for clarity on information that is not so clear for instance, obtaining clarity on company strategic plans and other documents.The sampling strategy used reflects diversity in operations between the bigger and smaller players in the American airline industry. To clarify on this, American Airlines and Southwest Airlines enjoy economies of scale in sourcing for resource inputs while Air Tran and Virgin America are smaller players who get these operational resources in relatively smaller quantities.These are big companies experiencing the same hindrances to growth, as well as same opportunities for triumph and so, just having one from the major airline segment and two from smaller airline group gives a holistic view of what is happening in the American airline industry.There are 11 major airline companies, 3 major cargo operators and 30 smaller companies operating within American and spheric airspace. Given that the number of small airlines is almost double of those listed as major companies, a ratio of 21 is therefore appro priate for this qualitative research.The purpose of the research is to